prikaz prve stranice dokumenta THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
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undergraduate thesis
THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:096260
Marković, Isabel
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Marković, I. (2020). THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:096260

Marković, Isabel. "THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:096260

Marković, Isabel. "THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:096260

Marković, I. (2020). 'THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:096260

Marković I. THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 July 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:096260

I. Marković, "THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:096260

Metadata
TitleTHE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
AuthorIsabel Marković
MentorTomislav Hernaus (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2020-09-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
In the current competitive environment, the organizational structure and strategies need to be frequently adjusted in order to lead the market. This paper aims to give an insight into organizational structure of the companies that have a goal to lead the market with their products using strategies and marketing mix in placing innovative product on market. Today marketing has a great deal of interaction in sales and its organization. The role of organization of sales is to front line with customers, generate orders, short- and medium-range, build one-to-one business relationships identify and set up key accounts and other account management strategies. At the same time, the role of marketing is to create leads for the sales team, develop messaging and brand image, inform and educate market. Of course, these roles will vary or they might overlap, depending on the organization and types of products/services an organization offers. However, no matter the structure and emphasis, the key is that sales and marketing must work collaboratively with one another. The information and capabilities that each possess are so important to the other that it’s foolish for the two departments to act independently.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:096260
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-02 10:21:37