prikaz prve stranice dokumenta THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
Pristup korisnicima matične ustanove
završni rad
THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2020. urn:nbn:hr:148:096260
Marković, Isabel
Sveučilište u Zagrebu
Ekonomski fakultet

Institucijski repozitorij: REPEFZG

Citirajte ovaj rad

Marković, I. (2020). THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES (Završni rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:096260

Marković, Isabel. "THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2020. https://urn.nsk.hr/urn:nbn:hr:148:096260

Marković, Isabel. "THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2020. https://urn.nsk.hr/urn:nbn:hr:148:096260

Marković, I. (2020). 'THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES', Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 17.06.2024., https://urn.nsk.hr/urn:nbn:hr:148:096260

Marković I. THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES [Završni rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2020 [pristupljeno 17.06.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:096260

I. Marković, "THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES", Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:096260

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:148:096260
Podaci o radu
NaslovTHE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
AutorIsabel Marković
MentorTomislav Hernaus (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
Zagreb
Datum i država obrane2020-09-01, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Organizacija i menadžment
Sažetak
In the current competitive environment, the organizational structure and strategies need to be frequently adjusted in order to lead the market. This paper aims to give an insight into organizational structure of the companies that have a goal to lead the market with their products using strategies and marketing mix in placing innovative product on market. Today marketing has a great deal of interaction in sales and its organization. The role of organization of sales is to front line with customers, generate orders, short- and medium-range, build one-to-one business relationships identify and set up key accounts and other account management strategies. At the same time, the role of marketing is to create leads for the sales team, develop messaging and brand image, inform and educate market. Of course, these roles will vary or they might overlap, depending on the organization and types of products/services an organization offers. However, no matter the structure and emphasis, the key is that sales and marketing must work collaboratively with one another. The information and capabilities that each possess are so important to the other that it’s foolish for the two departments to act independently.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:096260
Studijski programNaziv: Poslovna ekonomija (Bachelor Degree in Business)
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup korisnicima matične ustanove
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-09-02 10:21:37