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master's thesis
Stavovi i osobne sklonosti studenata prema profesionalnoj karijeri u području prodaje
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:126667
Sviben, Antonio
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

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Sviben, A. (2020). Stavovi i osobne sklonosti studenata prema profesionalnoj karijeri u području prodaje (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:126667

Sviben, Antonio. "Stavovi i osobne sklonosti studenata prema profesionalnoj karijeri u području prodaje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:126667

Sviben, Antonio. "Stavovi i osobne sklonosti studenata prema profesionalnoj karijeri u području prodaje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:126667

Sviben, A. (2020). 'Stavovi i osobne sklonosti studenata prema profesionalnoj karijeri u području prodaje', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:126667

Sviben A. Stavovi i osobne sklonosti studenata prema profesionalnoj karijeri u području prodaje [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:126667

A. Sviben, "Stavovi i osobne sklonosti studenata prema profesionalnoj karijeri u području prodaje", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:126667

Metadata
TitleStavovi i osobne sklonosti studenata prema profesionalnoj karijeri u području prodaje
Title (english)Attitudes and personal preferences of students towards a professional career in the field of sales
AuthorAntonio Sviben
MentorMarija Tomašević Lišanin (mentor)
MBZ: 189864
Committee memberMiroslav Mandić (predsjednik povjerenstva)
Committee memberMirko Palić (član povjerenstva)
Committee memberMarija Tomašević Lišanin (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2020-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Osobna prodaja predstavlja najstariji i najčešće primjenjivani oblik promocije proizvoda i usluga, a specifičan je po tome što se odvija u neposrednom osobnom kontaktu između kupca i prodavača. U ovom diplomskom radu detaljno se objašnjava teorijski okvir osobne prodaje, odnosno što je osobna prodaja, koje su njene karakteristike, vrste radnih mjesta u prodaji, prednosti i nedostaci prodajnih zanimanja te trendovi u suvremenoj prodaji. Ujedno se razmatra i koja su obilježja uspješne prodajne karijere, to jest, koji su to uobičajeni smjerovi u osobnom i poslovnom razvoju onih koji svoj poslovni i karijerni napredak ostvaruju u okviru prodajne specijalizacije. Rad proučava i obilježja ličnosti, motivacijske faktore kao i odrednice karijernog odlučivanja te na koji način se upravlja i razvija karijera u prodaji. Glavni dio ovog rada sadržan je u istraživanju stavova i osobnih sklonosti studenata Ekonomskog fakulteta u Zagrebu prema prodaji kao profesionalnoj profesiji. Istraživanje je provedeno putem anketnog upitnika, a temeljem dobivenih rezultata donose se zaključci o tome kako studenti doživljavaju prodaju kao profesiju te u kojoj su mjeri spremni na izgradnju vlastite karijere u prodaji.
Abstract (english)
Personal selling is the oldest and most commonly used form of product and service promotion, and is specific in that it takes place in direct personal contact between the buyer and seller. This diploma thesis explains in detail the theoretical framework of personal selling,what personal selling is, what are its characteristics, types of jobs in sales, advantages and disadvantages of sales occupations and trends in modern sales. At the same time, it is considered what are the characteristics of a successful sales career, that is, what are the usual directions in the personal and business development of those who achieve their business and career progress within the sales specialization. The paper also studies personality traits, motivational factors as well as determinants of career decision-making and how a career in sales is managed and developed. The main part of this paper is contained in the research of attitudes and personal inclinations of students at the Faculty of Economics in Zagreb towards sales as a professional profession. The research was conducted through a questionnaire, and based on the results obtained, conclusions are drawn about how students perceive sales as a profession and to what extent they are ready to build their own career in sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:126667
Study programmeTitle: Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2020-09-10 09:34:06