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master's thesis
ORGANIZACIJSKE PRETPOSTAVKE ULASKA STARBUCKSA NA HRVATSKO TRŽIŠTE
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:839413
Gorup, Ema
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Gorup, E. (2020). ORGANIZACIJSKE PRETPOSTAVKE ULASKA STARBUCKSA NA HRVATSKO TRŽIŠTE (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:839413

Gorup, Ema. "ORGANIZACIJSKE PRETPOSTAVKE ULASKA STARBUCKSA NA HRVATSKO TRŽIŠTE." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:839413

Gorup, Ema. "ORGANIZACIJSKE PRETPOSTAVKE ULASKA STARBUCKSA NA HRVATSKO TRŽIŠTE." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:839413

Gorup, E. (2020). 'ORGANIZACIJSKE PRETPOSTAVKE ULASKA STARBUCKSA NA HRVATSKO TRŽIŠTE', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:839413

Gorup E. ORGANIZACIJSKE PRETPOSTAVKE ULASKA STARBUCKSA NA HRVATSKO TRŽIŠTE [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:839413

E. Gorup, "ORGANIZACIJSKE PRETPOSTAVKE ULASKA STARBUCKSA NA HRVATSKO TRŽIŠTE", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:839413

Metadata
TitleORGANIZACIJSKE PRETPOSTAVKE ULASKA STARBUCKSA NA HRVATSKO TRŽIŠTE
Title (english)ORGANIZATIONAL ASSUMPTIONS OF STARBUCKS ENTRY INTO THE CROATIAN MARKET
AuthorEma Gorup
MentorTomislav Hernaus (mentor)
Committee memberTomislav Hernaus (predsjednik povjerenstva)
Committee memberMaja Klindžić (član povjerenstva)
Committee memberAna Aleksić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Unazad nekoliko godina veliki trgovački centri u Republici Hrvatskoj najavljuju dolazak Starbucks-a u njihove poslovne prostore. Nakon nekog vremena takva vijest se uvijek demantira. Razlog tome navodi se različite preferencije i navike potrošača kave na hrvatskom tržištu. Ovaj rad će se baviti proučavanjem mogućnosti ulaska svjetski poznate organizacije Starbucks na hrvatsko tržište. Proučavati će se strategije ulaska na međunarodna tržišta, organizacijske strukture i njihove promjene koje organizaciji omogućavaju kompetentnost na međunarodnom tržištu. Drugi dio rada bavit će se analizom organizacijskih specifičnosti Starbucks korporacije. Upoznat će se sa najvažnijim podacima o Starbucks korporaciji, te načinu na koji oni posluju i po čemu su prepoznati u svijetu. Empirijsko istraživanje provedeno je pomoću anketnog upitnika koji ispituje navike potrošača kave što pomaže u povezivanju organizacijske strukture i načina poslovanja Starbucks-a sa navikama i kupovnom moći na hrvatskom tržištu. U radu se spominje istraživanje iz 2013. koje govori o navikama potrošača kave na hrvatskom tržištu, a ovo empirijsko istraživanje će pokazat da li je hrvatsko tržište za potrošnju kave sklono promjenama ili stabilno u navikama i kupovnoj moći.
Abstract (english)
These years large shopping malls announce the arrival of Starbucks in their business premises. After a while, such news are always denied. The reason fot this is the different preferences and habits of coffee consumers on the Croatian market. This paper will study the possibility of Starbucks entering the Croatian market. It will studi strategies for entering international markets, organizational strucutres and their changes that enable the organization to be competent in the international markets. The second part of the paper will deal with the analysis of the organizational specifics of Starbucks Corporation. There will be introduction of the most important information about the Starbucks Corporation, the way they operate and how they are recognized in the world. Empirical research was conducted on an appropriate survey that examines the habits of coffee consumers, which helps to connect the organizational structure and way of doing business of Starbucks with the habits and purchasing power in the Croatian market. The paper mentions a study from 2013 that talks about the habits of coffee consumers in the Croatian market, and this empirial research will show whether the Croatian market for coffee consumption is prone to change or stable in habits and purchasing power.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:839413
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-24 14:17:39