These years large shopping malls announce the arrival of Starbucks in their business premises. After a while, such news are always denied. The reason fot this is the different preferences and habits of coffee consumers on the Croatian market. This paper will study the possibility of Starbucks entering the Croatian market. It will studi strategies for entering international markets, organizational strucutres and their changes that enable the organization to be competent in the international markets. The second part of the paper will deal with the analysis of the organizational specifics of Starbucks Corporation. There will be introduction of the most important information about the Starbucks Corporation, the way they operate and how they are recognized in the world. Empirical research was conducted on an appropriate survey that examines the habits of coffee consumers, which helps to connect the organizational structure and way of doing business of Starbucks with the habits and purchasing power in the Croatian market. The paper mentions a study from 2013 that talks about the habits of coffee consumers in the Croatian market, and this empirial research will show whether the Croatian market for coffee consumption is prone to change or stable in habits and purchasing power.