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master's thesis
Čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:610495
Kraljević, Iva
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Kraljević, I. (2020). Čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:610495

Kraljević, Iva. "Čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:610495

Kraljević, Iva. "Čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:610495

Kraljević, I. (2020). 'Čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 16 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:610495

Kraljević I. Čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 June 16] Available at: https://urn.nsk.hr/urn:nbn:hr:148:610495

I. Kraljević, "Čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:610495

Metadata
TitleČimbenici koji utječu na potrošače pri kupovini prirodne kozmetike
Title (english)Factors affecting consumers in purchasing natural cosmetics
AuthorIva Kraljević
MentorSanda Renko (mentor)
Committee memberKristina Petljak (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tržište prirodne kozmetike se sve više mijenja u modernom svijetu te dolaze novi trendovi i neki novi motivi koji će utjecati na kupovinu. Cilj diplomskog rada je utvrditi koji su to čimbenici koji utječu na potrošače pri kupovini prirodne kozmetike. Iako je ovo tržište brzorastuće posljednih godina, još uvijek tržište prirodne kozmetike nije dobro zastupljeno u pogledu ispitivanja čimbenika koji utječu na potrošače pri kupovini. U diplomskom radu se koristila Google Forms anketni upitnik na uzorku od 125 ispitanka gdje je većinom bila zastupljena ženska populacija.
Abstract (english)
The market of natural cosmetics is changing day by day in the modern world and also new trends and motives are coming and it will influence purchase. The aim of this thesis was to prove what are the factors that affects on te purchase of the natural cosmetics. The thesis analyze the market of consumers to see their attitudes and opininions about natural cosmetics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:610495
Study programmeTitle: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics
Course: Trade
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-29 08:14:27