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master's thesis
Pristupi pregovaranju dionika u poduzetničkim pothvatima turističkih agencija
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:941306
Kožul, Nikolina
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

Cite this document

Kožul, N. (2020). Pristupi pregovaranju dionika u poduzetničkim pothvatima turističkih agencija (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:941306

Kožul, Nikolina. "Pristupi pregovaranju dionika u poduzetničkim pothvatima turističkih agencija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:941306

Kožul, Nikolina. "Pristupi pregovaranju dionika u poduzetničkim pothvatima turističkih agencija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:941306

Kožul, N. (2020). 'Pristupi pregovaranju dionika u poduzetničkim pothvatima turističkih agencija', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:941306

Kožul N. Pristupi pregovaranju dionika u poduzetničkim pothvatima turističkih agencija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:148:941306

N. Kožul, "Pristupi pregovaranju dionika u poduzetničkim pothvatima turističkih agencija", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:941306

Metadata
TitlePristupi pregovaranju dionika u poduzetničkim pothvatima turističkih agencija
Title (english)Approaches to negotiation of stakeholders in entrepreneurial enterprises of travel agencies
AuthorNikolina Kožul
MentorNina Pološki Vokić (mentor)
Committee memberMladen Turuk (predsjednik povjerenstva)
Committee memberMaja Klindžić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Turističke agencije su i danas bez obzira na pojavu suvremenih oblika online rezervacijskih sustava, koji olakšavaju putnicima organizaciju putovanja, od velikog značaja za kreiranje turističke ponude i promocije turističke destinacije. Poslovanje turističke agencije bazira se na odnosima između dobavljača, posrednika i klijenata. U ovom radu promatraju se potrebe za pregovaranjem dionika u poduzetničkom pothvatu poslovanja turističkih agencija. Međusobne odnose korisnika turističke agencije i savjetnika za putovanje promatraju se kroz strategije pregovaranja. Za potrebe rada osim teorijskog provedeno je empirijsko istraživanje odabira strategija korištenih u pregovaračkom procesu savjetnika za putovanje i korisnika usluga turističkih agencija. Istraživanje je provedeno na uzorku od 30 ispitanika od kojih su polovica klijenti turističke agencije, a polovica zaposlenici turističke agencije na radnom mjestu savjetnika za putovanja. Rezultati istraživanja prikazuju da i ispitani klijenti turističke agencije i ispitani savjetnici za putovanje najčešće odabiru meku strategiju pregovaranja u pregovaračkom procesu.
Abstract (english)
Travel agencies are still of great importance for creating a tourist offer and promoting a tourist destination, regardless of the emergence of modern forms of online reservation systems, which make it easier for travellers to organize travel. The business of a travel agency is based on the relationship between suppliers, intermediaries and customers. This paper examines the need for negotiation of stakeholders in the entrepreneurial venture of travel agencies. The relationship between travel agency users and travel advisors is monitored through negotiation strategies. For the purposes of this thesis, apart from the theoretical one, an empirical research was conducted on the strategies used in the negotiation process by travel advisers and travel agency clients. The research was conducted on a sample of 30 respondents, half of whom are travel agency clients, and half are travel agency employees – travel consultants. The results of the research show that both the surveyed clients of the travel agency and the surveyed travel advisors most often choose a soft negotiation strategy in the negotiation process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:941306
Study programmeTitle: Economics of Entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-09-29 17:35:58