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master's thesis
Učinak društveno odgovornog ponašanja trgovinske organizacije na lojalnost kupaca
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:214855
Makelja, Matea
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

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Makelja, M. (2020). Učinak društveno odgovornog ponašanja trgovinske organizacije na lojalnost kupaca (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:214855

Makelja, Matea. "Učinak društveno odgovornog ponašanja trgovinske organizacije na lojalnost kupaca." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:214855

Makelja, Matea. "Učinak društveno odgovornog ponašanja trgovinske organizacije na lojalnost kupaca." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:214855

Makelja, M. (2020). 'Učinak društveno odgovornog ponašanja trgovinske organizacije na lojalnost kupaca', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:148:214855

Makelja M. Učinak društveno odgovornog ponašanja trgovinske organizacije na lojalnost kupaca [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:148:214855

M. Makelja, "Učinak društveno odgovornog ponašanja trgovinske organizacije na lojalnost kupaca", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:214855

Metadata
TitleUčinak društveno odgovornog ponašanja trgovinske organizacije na lojalnost kupaca
Title (english)The effect of social responsible behavior of the organization on customer loyalty in retail
AuthorMatea Makelja
MentorDario Dunković (mentor)
Committee memberNikola Knego (predsjednik povjerenstva)
Committee memberKristina Petljak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Praksa društveno odgovornog poslovanja (DOP) sve je prihvaćenija poslovna praksa u svijetu i u Hrvatskoj. Iako se može činiti da je DOP praksa novi pojam, koncept je već dobro poznat u literaturi. Postoje već brojna istraživanja u kojoj akademici dovode u korelaciju DOP s uspješnošću organizacije u dugom roku. U ovom radu istražuje se stav kupaca prema trgovinama koje posluju društveno odgovorno. Istražuje se kako percipiraju određene dimenzije DOP, te utječe li to na stvaranje lojalnosti. Implementacijom DOP aktivnosti trgovinska organizacija obećava brigu po okolišu, zaposlenicima, humanitarnim akcijama i vodi brigu o zajednici u kojoj posluje.
Abstract (english)
Nowadays in the world and Croatia. A one can believe that CSR practice has been a newly added topic in today's practice, but CSR has a rich academic history. There are various articles where scholars put in correlation CSR variables with a firm’s profitability in the long term. This research was conducted to see if a customer’s perception of different CSR’ dimensions influences establishing loyalty between a firm and consumer. Implementing CSR activities into the company’s strategy, a company promises to take care of the environment, employees, philanthropic work, and taking care of the community.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:214855
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-02 14:22:28