In today's market, the ability to uniquely position a brand is becoming an increasingly difficult task for many brand managers. One of the main parts of a brand identity is brand personality. Creating a specific brand personality enables the achievement of a stronger image and the acquisition of a unique position in the minds of consumers. It is the positive image that creates brand loyalty, so brand personality is considered a source of that value. Brand personality consists of five dimensions or personality traits: honesty, excitement, expertise, sophistication, and rudeness. Through these dimensions, managers shape the personality of their brands in order to attract consumers and ultimately to ensure success of the company. In addition to effectively creating brand characteristics, one of the strategies retailers and brand managers use with the intention of provoking the emotions of consumers, is nostalgia. Nostalgia is experiencing an increase in use in today‟s brand communication, so brands whose marketing campaigns are very successful in this aspect are taken as the subject of this research. The aim of the thesis was to examine the influence of brand personality dimensions on brand loyalty, in the context of four nostalgic brands - Jamnica, Kraš - Domaćica, Borovo - Startas and Badel - Pelinkovac. The research was conducted with an online survey questionnaire. Respondents were randomly presented individual nostalgic brand in order to examine their nostalgia towards them, their perception of the brand personality and ultimately their loyalty to the brand. Most of the research results revolve around medium mean values, which tells us that these brands are not perceived as having a stronger personality. But it should be noted that the respondents perceived the brands mostly as honest and sophisticated. Furthermore, the results showed the significance of the statistical model as a whole, and it was concluded that sophistication as a dimension of brand personality affects brand loyalty. Consumers will be loyal to a brand that shows the characteristics of charm and higher class.