Today's level of globalization and intensification of world competition has resulted in an increase in the number of companies seeking to internationalize their business, which is a big challenge for managers. Choosing which business strategy to perform on the foreign market to choose, for the company represents a set of large numbers of internal and external factors. Business Strategies appear on the EU foreign market, are analyzed through the aspect of key success factors of exclusive distribution, in conjunction with other performance strategies, to examine whether there is interdependence between the key success factors and the choice of the exclusive distribution business strategy as the EU foreign trade strategy. The analysis of the obtained data confirmed the existence of interdependence between some of the key success factors and the choice of strategy for performance on foreign markets in the EU. Conclusions of the theoretical part of this paper confirm the relevance of using the concept of key success factors in defining the exclusive distribution business strategy as a strategy for acting on the EU foreign trade markets for companies, which can also contribute to the development of global business for Croatian companies. Knowing and Understanding the Distributed Contract Legal Matters, which are ubiquitous in business practice, is of great practical significance in the existing trade relations with the EU member states, especially since these contracts have been shaped by the right of competition since the time of the EC. The unavoidable fact that the contracts on distribution were sui generis contracts, hence separate from sales contracts, representation and commission, requiring the disclosure of the contractual relationship, and the need to unify those contracts into a separate legal branch - the right of distribution. The solutions from the legislation and practices of EU competition law related to the distribution of goods and services have been analyzed. Differences in the legal features of exclusivity have been analyzed and the relationships of exclusivity are regulated in the true competition of Croatia. In Croatian law by adopting the Competition Act and the modern solutions that it contains, priority is given to monitoring the further development of distribution contracts equally in the context of EC competition law as well as in the context of frequent application and development of these contracts in EU and Croatian business practices. Understanding all the peculiarities of exclusive distribution can contribute to development and business practices and further development of distribution rights.