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master's thesis
Povezanost emocionalne inteligencije i etičnog ponašanja u poslovnom pregovaranju
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:399712
Brkić, Marcela
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Brkić, M. (2021). Povezanost emocionalne inteligencije i etičnog ponašanja u poslovnom pregovaranju (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:399712

Brkić, Marcela. "Povezanost emocionalne inteligencije i etičnog ponašanja u poslovnom pregovaranju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:399712

Brkić, Marcela. "Povezanost emocionalne inteligencije i etičnog ponašanja u poslovnom pregovaranju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:399712

Brkić, M. (2021). 'Povezanost emocionalne inteligencije i etičnog ponašanja u poslovnom pregovaranju', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:399712

Brkić M. Povezanost emocionalne inteligencije i etičnog ponašanja u poslovnom pregovaranju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:399712

M. Brkić, "Povezanost emocionalne inteligencije i etičnog ponašanja u poslovnom pregovaranju", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:399712

Metadata
TitlePovezanost emocionalne inteligencije i etičnog ponašanja u poslovnom pregovaranju
Title (english)Connection between emotional intelligence and ethical behaviour in business negotiation
AuthorMarcela Brkić
MentorMarija Tomašević-Lišanin (mentor)
MBZ: 189864
Committee memberMiroslav Mandić (predsjednik povjerenstva)
Committee memberMirko Palić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2021-06-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovim istraživanjem ispitivala se povezanost samoprocjene emocionalne inteligencije hrvatskih poslovnih ljudi s općim stavom prema etičnim i neetičnim pregovaračkim taktikama u poslovnom pregovaranju. Rezultati istraživanja pokazali su vrlo visoke rezultate samoprocjene ispitanika na skali procjene emocionalne i socijalne inteligencije (ESCI), dok su rezultati „The SINS II“ skale koja ispituje stav prema neetičnim taktikama u pregovaranju pokazali da ispitanici postižu umjerene do niže rezultate, odnosno većina ispitanika nije sklona korištenju neetičnih taktika u pregovaranju. Glavna pretpostavka istraživanja temelji se na tome da će viša razina emocionalne inteligencije biti negativno povezana s višom razinom primjene neetičnih praksi u procesu poslovnog pregovaranja. Dobiveni rezultati istraživanja pokazali su da postoji umjerena negativna korelacija između istraživanih varijabli (r = -0.314, p < 0.01) te je pretpostavljena teza potvrđena.
Abstract (english)
The aim of this paper was to determine the relationship between the level of emotional intelligence of Croatian businessmen and their general attitude towards ethical and unethical negotiation tactics. The survey showed that Croatian businessmen achieved very high results on the Emotional and Social Competency Inventory (ESCI), while the results have shown that the respondents achieved moderate to lower results on the "The SINS II" scale which examines the attitude towards unethical negotiation tactics. That means that most surveyed managers are not prone to use unethical tactics in negotiation. The main assumption of this paper was that a higher level of emotional intelligence will be negatively correlated with a higher level of using unethical practices in the business negotiation process. The results have shown that there is a moderate negative correlation between the variables of emotional intelligence and unethical practices in the negotiation process (r = -0.314, p <0.01). This confirms the assumption of the thesis that respondents who achieve higher results on the emotional and social intelligence questionnaire tend to apply less unethical practices in business negotiation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:399712
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2021-06-10 07:11:33