One of the main goals of marketing in tourism is to create a balance between the needs of tourists and the tourist destination. Taking into account the fact that in tourism we are talking about a product that can be offered on the market only in written and painted form, the way in which the needs of tourists are met is accurate information about the product or tourist service and its use. It is for this reason that today promotion in tourism stands out as a very important marketing channel, which is confirmed in the development of world tourism by the better organization and expertise with which tourism promotion is carried out in all developed countries. One of the promotion channels that has become popular a few years ago is video, which has taken a leading role on social networks and the Internet. Video is a trend that is growing day by day. Every promotional video in tourism must attract attention, keep people watching it to the end and must tell the story and encourage the viewer to react, or make the viewer identify with the story and want to experience it live. The aim of this paper is to understand the impact of video(promotional travel videos, YouTube videos, travel influencer deposits, user-generated videos and film tourism) on the formation of the image of a tourist destination and to investigate and determine the specific impact of tourist destination promotion through video on the decision of tourists to go to a particular tourist destination. A strong image will leave an impact on the tourist, and if that image is also positive, it will create in the tourist a desire to visit that destination. Therefore, the main question of this paper is whether video, as a channel of tourist promotion, can attract tourists to the tourist destination itself. The research was conducted in the form of a questionnaire on 427 respondents. The obtained research results can be useful for guidelines in the future development of the offer of tourist destinations, in order to meet the needs of tourists, image growth and promotional activities of the tourist destination.