prikaz prve stranice dokumenta The impact of artificial intelligence technology shaping the future of the digital media advertising
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master's thesis
The impact of artificial intelligence technology shaping the future of the digital media advertising
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:882897
Tolušić, Petra
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Tolušić, P. (2021). The impact of artificial intelligence technology shaping the future of the digital media advertising (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:882897

Tolušić, Petra. "The impact of artificial intelligence technology shaping the future of the digital media advertising." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:882897

Tolušić, Petra. "The impact of artificial intelligence technology shaping the future of the digital media advertising." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:882897

Tolušić, P. (2021). 'The impact of artificial intelligence technology shaping the future of the digital media advertising', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:882897

Tolušić P. The impact of artificial intelligence technology shaping the future of the digital media advertising [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:882897

P. Tolušić, "The impact of artificial intelligence technology shaping the future of the digital media advertising", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:882897

Metadata
TitleThe impact of artificial intelligence technology shaping the future of the digital media advertising
Title (croatian)Utjecaj tehnologije umjetne inteligencije na budućnost oglašavanja u digitalnim medijima
AuthorPetra Tolušić
MentorMario Spremić (mentor)
MBZ: 233591
Committee memberIvan Strugar (predsjednik povjerenstva)
Committee memberBožidar Jaković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The topic of the thesis is to examine how will artificial intelligence technology influence the future of the digital media advertising. Artificial intelligence (AI) is the capability of a computer to accomplish activities that would normally be performed by intellectual individuals. Artificial intelligence (AI) consists of several types and chacarteristics, artificial intelligence (AI) advertising makes automated judgments based on data gathering, analysis, and further observations that may influence digital media advertising. Artificial intelligence (AI) is frequently used in advertising campaigns when speed is crucial.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:882897
Study programmeTitle: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership
Course: Managerial informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-20 13:18:40