prikaz prve stranice dokumenta The impact of artificial intelligence technology shaping the future of the digital media advertising
Pristup korisnicima matične ustanove
diplomski rad
The impact of artificial intelligence technology shaping the future of the digital media advertising
Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2021. urn:nbn:hr:148:882897
Tolušić, Petra
Sveučilište u Zagrebu
Ekonomski fakultet

Institucijski repozitorij: REPEFZG

Citirajte ovaj rad

Tolušić, P. (2021). The impact of artificial intelligence technology shaping the future of the digital media advertising (Diplomski rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:882897

Tolušić, Petra. "The impact of artificial intelligence technology shaping the future of the digital media advertising." Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:882897

Tolušić, Petra. "The impact of artificial intelligence technology shaping the future of the digital media advertising." Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:882897

Tolušić, P. (2021). 'The impact of artificial intelligence technology shaping the future of the digital media advertising', Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 31.08.2024., https://urn.nsk.hr/urn:nbn:hr:148:882897

Tolušić P. The impact of artificial intelligence technology shaping the future of the digital media advertising [Diplomski rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2021 [pristupljeno 31.08.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:882897

P. Tolušić, "The impact of artificial intelligence technology shaping the future of the digital media advertising", Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:882897

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:148:882897
Podaci o radu
NaslovThe impact of artificial intelligence technology shaping the future of the digital media advertising
Naslov (hrvatski)Utjecaj tehnologije umjetne inteligencije na budućnost oglašavanja u digitalnim medijima
AutorPetra Tolušić
MentorMario Spremić (mentor)
MBZ: 233591
Član povjerenstvaIvan Strugar (predsjednik povjerenstva)
Član povjerenstvaBožidar Jaković (član povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
Zagreb
Datum i država obrane2021-09-17, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
The topic of the thesis is to examine how will artificial intelligence technology influence the future of the digital media advertising. Artificial intelligence (AI) is the capability of a computer to accomplish activities that would normally be performed by intellectual individuals. Artificial intelligence (AI) consists of several types and chacarteristics, artificial intelligence (AI) advertising makes automated judgments based on data gathering, analysis, and further observations that may influence digital media advertising. Artificial intelligence (AI) is frequently used in advertising campaigns when speed is crucial.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:882897
Studijski programNaziv: Master Degree in Business; smjerovi: Marketing na engleskom jeziku, Managerial Informatics, Management, Marketing, Trade and International Business, Leadership
Smjer: Managerial Informatics
Vrsta studija: sveučilišni
Stupanj studija: diplomski
Akademski / stručni naziv: magistar/magistra ekonomije (mag.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup korisnicima matične ustanove
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2021-09-20 13:18:40