prikaz prve stranice dokumenta Unaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga
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master's thesis
Unaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:152491
Leljak, Renata
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Leljak, R. (2021). Unaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:152491

Leljak, Renata. "Unaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:152491

Leljak, Renata. "Unaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:152491

Leljak, R. (2021). 'Unaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 22 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:152491

Leljak R. Unaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 July 22] Available at: https://urn.nsk.hr/urn:nbn:hr:148:152491

R. Leljak, "Unaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:152491

Metadata
TitleUnaprjeđenje maloprodaje robe upotrebom multikanalnog marketinga
Title (english)Enhancement of retailing using multichannel marketing
AuthorRenata Leljak
MentorDario Dunković (mentor)
Committee memberBlaženka Knežević (predsjednik povjerenstva)
Committee memberKristina Petljak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Napredak tehnologije izazvao je brojne promjene u svim aspektima svakodnevnog života, pa tako i u maloprodaji. Cilj rada je istražiti kako se multikanalna maloprodaja razvijala te kakav je utjecaj imala na ponašanje kupaca i konkurentnost poduzeća. U teorijskom dijelu rada će se obraditi domaća i strana literatura vezana uz maloprodaju i marketing te analizirati kako je razvoj novih kanala utjecao na ponašanje kupaca i konkurentnost poduzeća. U istraživačkom dijelu rada putem anketnog upitnika ispitat će se stavovi kupaca o kupovini putem više kanala, kao i njihova iskustva i sklonosti. Nakon zaprimanja i analize prikupljenih podataka donijet će se zaključak i predložiti poboljšanja za menadžment maloprodajnih poduzeća.
Abstract (english)
Advances in technology have caused numerous changes in all aspects of everyday life, including retail. The aim of this thesis is to research the development of multichannel retailing and its effect on the behaviour of buyers and competitiveness of companies. The theoretical part of the master’s thesis will deal with domestic and foreign literature related to retail and marketing and analyze how the development of new channels has affected customer behavior and a company’s competitive advantage. In the research part of the master’s thesis, a survey questionnaire will examine the attitudes of customers about shopping through multiple channels, as well as their experiences and preferences. After receiving and analyzing the collected data, a conclusion will be made and improvements for the management of retail companies will be proposed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:152491
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-22 09:55:12