prikaz prve stranice dokumenta VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI
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master's thesis
VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:734904
Prišlin, Iva
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Prišlin, I. (2021). VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:734904

Prišlin, Iva. "VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:734904

Prišlin, Iva. "VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:734904

Prišlin, I. (2021). 'VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:734904

Prišlin I. VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:148:734904

I. Prišlin, "VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:734904

Metadata
TitleVAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI
Title (english)IMPORTANCE OF INTERNET SALES FOR SMALL ENTERPRISES IN TRADE
AuthorIva Prišlin
MentorIvan Strugar (mentor)
Committee memberMladen Turuk (predsjednik povjerenstva)
Committee memberBožidar Jaković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2021-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Danas u svijetu prodaja putem Interneta kao oblik prodaje izuzetno je važna za poslovanje svih poduzeća u trgovini, te gotovo svako poduzeće u današnje vrijeme koristi Internet kao kanal prodaje. Činjenica je da ako poduzetnik želi ostvariti postavljene ciljeve u prodaji i voditi uspješno poduzeće potrebno je prodaju prošiti na Internet. Kada poduzeće odluči uvesti prodaju putem Interneta mora biti svjesno prednosti i nedostataka s kojima se susreće. Prednost prodaje putem Interneta za poduzetnika prije svega proizlazi iz mogućnosti trgovanja bez fizičke prisutnosti uključenih strana, ali i bez fizičkog postojanja same trgovine. Polazna točka za uspješnu prodaju putem Interneta je jasno i koncizno osmišljena Internet trgovina. Ovaj rad prikazuje važnost prodaje putem Interneta, s naglaskom na mala poduzeća u trgovini. U sklopu diplomskog rada provedeno je i istraživanje o važnosti prodaje putem Interneta za mala poduzeća u trgovini. Istraživanje je rađeno putem Google obrasca, a sudjelovao je 193 ispitanika. Istraživanjem se pokazalo da ispitanici koriste Internet trgovinu, koje su njihove navike u vrijeme pandemije COVID 19 virusa, te na koji način će u budućnosti koristi za kupnju.
Abstract (english)
In today's world, e-commerce as a form of sales is extremely important for the business of all companies in the trade, and almost every company today uses the Internet as a sales channel. The fact is that if an entrepreneur wants to achieve the set goals in sales and run a successful company, it is necessary to sell via Internet. The company should be aware of the advantages and disadvantages it faces when it decides to implement e-commerce. The advantages of e-commerce for an entrepreneur primarily arises from the possibility of trading without the physical presence of the parties involved, but also without the physical existence of the trade itself. The starting point for successful e-commerce is a clearly and concisely designed online store. This paper illustrates the importance of e-commerce, with an emphasis on small businesses in the store. Research on the importance of e-commerce for small business in trade was performed as a part of this thesis. 193 respondents participated in research and the results of research have shown that respondents use the Internet store, what their habits are at the time of the COVID 19 virus pandemic and how will they benefit from the purchase in the future. To conduct the research the Google form was used.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:734904
Study programmeTitle: Economics of Entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-28 11:13:05