Multinational companies are a key driver of globalization as they relocate production to countries with relatively lower unit labor costs to increase shareholder profits and returns. Namely, they stimulate world economic development and make the market efficient. The power of multinational companies is expanding rapidly and has an impact and control over a large part of people's lives, starting with the food consumed, and their impact is particularly significant in the development and spread of the global trend of healthy eating. By analysis of multinational companies in the segment of healthy eating, to the application of the global leader Herbalife Nutrition, therefore seeks to determine the extent to which they influence the growth and promotion of the global trend of healthy eating, what are the positive and negative characteristics of their business and what factors encourage multinational companies to invest and do business in underdeveloped countries. The positive business impacts of multinational companies lead to faster economic growth and development if they are well integrated into the economic development strategy of a particular country. Although the impact of multinational companies on the economies of individual countries can be very significant, their absence would pose even more challenges for their economy. Factors that attract multinational companies to locate their production in developing countries are cheaper labor, lower production costs, globalization and the potential associated with the infrastructure construction movement. Also, governments in developing countries attract capital from multinational companies to their countries through incentives in the form of tax breaks and subsidies. The aim of this paper is to use a quantitative method via a survey questionnaire to assess the extent to which the global trend of healthy eating affects people's eating habits and to determine how familiar respondents are with healthy eating trends, whether and to what extent they consume dietary supplements and how healthy and active their lifestyle is. In order to determine the extent to which the global trend of healthy eating affects a healthy and active lifestyle, a research was conducted thorugh a survey questionnaire over 121 respondents whose results confirm that the vast majority of respondents try to keep up with the growing trend of healthy eating which is evident from their eating habits and healthy and active lifestyle.