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undergraduate thesis
The role of disruptive innovation in the development of luxury watch industry
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:813963
Čukman, Marko
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

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Čukman, M. (2021). The role of disruptive innovation in the development of luxury watch industry (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:813963

Čukman, Marko. "The role of disruptive innovation in the development of luxury watch industry." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:813963

Čukman, Marko. "The role of disruptive innovation in the development of luxury watch industry." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:813963

Čukman, M. (2021). 'The role of disruptive innovation in the development of luxury watch industry', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 29 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:813963

Čukman M. The role of disruptive innovation in the development of luxury watch industry [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 June 29] Available at: https://urn.nsk.hr/urn:nbn:hr:148:813963

M. Čukman, "The role of disruptive innovation in the development of luxury watch industry", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:813963

Metadata
TitleThe role of disruptive innovation in the development of luxury watch industry
AuthorMarko Čukman
MentorGoran Vlašić (mentor)
Committee memberGoran Vlašić (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2021-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Watch is often regarded not only as a thing which shows time, but as a way to express yourself and say a lot without saying anything. This exact thing is what luxury watches industry is based on, watches that represent the wearer through their brand perception and brand image. Brands such as Audemars Piguet, Rolex and Swatch have been building the brand image for dozens of years now in order to approach the highest number of buyers possible. Aside from the brand image, the brands are developing technology which separates them from the competition. Disruption created by the brands mentioned in this paper has left an indelible impact on the world of watchmaking. What is even more, disruptive innovators are the ones who have positioned the industry in the position where it is today, and their importance will be understood to the fullest in the future when all the work they have done comes to the surface.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:813963
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2021-09-29 10:53:17