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The role of disruptive innovation in the development of luxury watch industry
Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2021. urn:nbn:hr:148:813963
Čukman, Marko
Sveučilište u Zagrebu
Ekonomski fakultet
Katedra za marketing

Institucijski repozitorij: REPEFZG

Citirajte ovaj rad

Čukman, M. (2021). The role of disruptive innovation in the development of luxury watch industry (Završni rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:813963

Čukman, Marko. "The role of disruptive innovation in the development of luxury watch industry." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:813963

Čukman, Marko. "The role of disruptive innovation in the development of luxury watch industry." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:813963

Čukman, M. (2021). 'The role of disruptive innovation in the development of luxury watch industry', Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 28.11.2024., https://urn.nsk.hr/urn:nbn:hr:148:813963

Čukman M. The role of disruptive innovation in the development of luxury watch industry [Završni rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2021 [pristupljeno 28.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:813963

M. Čukman, "The role of disruptive innovation in the development of luxury watch industry", Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:813963

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:148:813963
Podaci o radu
NaslovThe role of disruptive innovation in the development of luxury watch industry
AutorMarko Čukman
MentorGoran Vlašić (mentor)
Član povjerenstvaGoran Vlašić (predsjednik povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
(Katedra za marketing)
Zagreb
Datum i država obrane2021-09-10, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak
Watch is often regarded not only as a thing which shows time, but as a way to express yourself and say a lot without saying anything. This exact thing is what luxury watches industry is based on, watches that represent the wearer through their brand perception and brand image. Brands such as Audemars Piguet, Rolex and Swatch have been building the brand image for dozens of years now in order to approach the highest number of buyers possible. Aside from the brand image, the brands are developing technology which separates them from the competition. Disruption created by the brands mentioned in this paper has left an indelible impact on the world of watchmaking. What is even more, disruptive innovators are the ones who have positioned the industry in the position where it is today, and their importance will be understood to the fullest in the future when all the work they have done comes to the surface.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:813963
Studijski programNaziv: Bachelor Degree in Business
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Dijeli pod istim uvjetima 3.0 (CC BY-NC-SA 3.0)
Datum i vrijeme pohrane2021-09-29 10:53:17