prikaz prve stranice dokumenta The role of influencers on promotion of sports fashion brands
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undergraduate thesis
The role of influencers on promotion of sports fashion brands
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:778028
Butigan, Gabriela
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Butigan, G. (2021). The role of influencers on promotion of sports fashion brands (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:778028

Butigan, Gabriela. "The role of influencers on promotion of sports fashion brands." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:778028

Butigan, Gabriela. "The role of influencers on promotion of sports fashion brands." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:778028

Butigan, G. (2021). 'The role of influencers on promotion of sports fashion brands', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:778028

Butigan G. The role of influencers on promotion of sports fashion brands [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:778028

G. Butigan, "The role of influencers on promotion of sports fashion brands", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:778028

Metadata
TitleThe role of influencers on promotion of sports fashion brands
AuthorGabriela Butigan
MentorMirko Palić (mentor)
MBZ: 258071
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Social media influencers are a valuable tool when it comes to purchasing products they have a significant impact on various types of consumers. The purpose of this research paper was to explore the role of influencers on promotion of sports fashion brands and their effect when it comes to making purchasing decisions. Today people have become more oriented towards a healthy lifestyle and they take into consideration the opinions and recommendations of other people, in this case, social media influencers (SMI). This study mainly uses secondary data, as well as a survey questionnaire. A survey questionnaire explored the level of engagement and trust among consumers and sports social media influencers. Since the brands are significant in the fashion world, the paper also analyzes their influencers marketing strategies. The research proved that although SMI has a role in changing the initial purchasing preference, buying decisions influenced by SMI are formed but at a lower level. Making purchasing decisions varies on many different factors explored in this paper.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:778028
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2021-09-30 10:16:49