prikaz prve stranice dokumenta The role of influencers on promotion of sports fashion brands
Pristup svim korisnicima iz sustava znanosti i visokog obrazovanja RH
završni rad
The role of influencers on promotion of sports fashion brands
Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2021. urn:nbn:hr:148:778028
Butigan, Gabriela
Sveučilište u Zagrebu
Ekonomski fakultet

Institucijski repozitorij: REPEFZG

Citirajte ovaj rad

Butigan, G. (2021). The role of influencers on promotion of sports fashion brands (Završni rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:778028

Butigan, Gabriela. "The role of influencers on promotion of sports fashion brands." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:778028

Butigan, Gabriela. "The role of influencers on promotion of sports fashion brands." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:778028

Butigan, G. (2021). 'The role of influencers on promotion of sports fashion brands', Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 12.01.2025., https://urn.nsk.hr/urn:nbn:hr:148:778028

Butigan G. The role of influencers on promotion of sports fashion brands [Završni rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2021 [pristupljeno 12.01.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:778028

G. Butigan, "The role of influencers on promotion of sports fashion brands", Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:778028

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:148:778028
Podaci o radu
NaslovThe role of influencers on promotion of sports fashion brands
AutorGabriela Butigan
MentorMirko Palić (mentor)
MBZ: 258071
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
Zagreb
Datum i država obrane2021-09-29, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
Social media influencers are a valuable tool when it comes to purchasing products they have a significant impact on various types of consumers. The purpose of this research paper was to explore the role of influencers on promotion of sports fashion brands and their effect when it comes to making purchasing decisions. Today people have become more oriented towards a healthy lifestyle and they take into consideration the opinions and recommendations of other people, in this case, social media influencers (SMI). This study mainly uses secondary data, as well as a survey questionnaire. A survey questionnaire explored the level of engagement and trust among consumers and sports social media influencers. Since the brands are significant in the fashion world, the paper also analyzes their influencers marketing strategies. The research proved that although SMI has a role in changing the initial purchasing preference, buying decisions influenced by SMI are formed but at a lower level. Making purchasing decisions varies on many different factors explored in this paper.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:778028
Studijski programNaziv: Bachelor Degree in Business
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup svim korisnicima iz sustava znanosti i visokog obrazovanja RH
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2021-09-30 10:16:49