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master's thesis
Digitalna transformacija i upravljanje inovacijama u osiguravajućem društvu
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:011353
Janječić, Nikola
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

Cite this document

Janječić, N. (2021). Digitalna transformacija i upravljanje inovacijama u osiguravajućem društvu (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:011353

Janječić, Nikola. "Digitalna transformacija i upravljanje inovacijama u osiguravajućem društvu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:011353

Janječić, Nikola. "Digitalna transformacija i upravljanje inovacijama u osiguravajućem društvu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:011353

Janječić, N. (2021). 'Digitalna transformacija i upravljanje inovacijama u osiguravajućem društvu', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:011353

Janječić N. Digitalna transformacija i upravljanje inovacijama u osiguravajućem društvu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:011353

N. Janječić, "Digitalna transformacija i upravljanje inovacijama u osiguravajućem društvu", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:011353

Metadata
TitleDigitalna transformacija i upravljanje inovacijama u osiguravajućem društvu
Title (english)Digital transformation and innovation management in an insurance company
AuthorNikola Janječić
MentorTomislav Hernaus (mentor)
MBZ: 269593
Committee memberJasna Prester (predsjednik povjerenstva)
Committee memberMario Spremić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Digitalna transformacija se najčešće povezuje s optimizacijom i (tehnološkim) napretkom u poslovanju, uz koju se, dakako, uvode inovacije i potiče kreativnost u profesionalnom smislu. Ona također podrazumijeva otvorenost organizacije prema promjenama, razrađenost strategija, važnost brainstorminga i prilagodbe zaposlenika općenito. Za potrebe ovog rada korišteni su primarni i sekundarni izvori podataka. Teorijski dio rada pruža potporu za istraživanje provedeno metodom dubinskog intervjua. Intervju je koncipiran u tri dijela. Prvi dio namijenjen je digitalnim transformacijama, drugi inovacijama, a treći modernim problemom pandemije i mogućih prisilnih inovacija. S obzirom da je cilj ovog rada bio uvidjeti proces uvođenja inovacija u organizaciju i način na koji digitalna transformacija utječe na promjene i rad u organizaciji, prije samog istraživanja postavljene su tri hipoteze. Analizom odgovora, potvrđeno je da je digitalna transformacija važan dio poslovne strategije te da je zajedno s inovacijama ključna za postizanje konkurentske prednosti organizacije. Ipak, djelomično je potvrđeno da inovacije sa sobom uvijek donose pozitivan ishod.
Abstract (english)
Digital transformation is often associated with optimization and (technological) progress in business, which, of course, introduces innovations and encourages creativity in a professional sense. It also implies the openness of organizations towards change, elaboration of strategies, importance of brainstorming and adjustment of employees. For the purpose of this paper, primary and secondary sources were used. The theoretical part of the paper provides support for research conducted by the method o in-depth interview. The interview is conceived in three parts. First part is devoted to digital transformation, second part to innovations and the third part to a modern problem of pandemic and possible forced innovations. Given that the aim of this paper was to see the process of introducing innovations in the organization and the way in which digital transformation affects change and work in the organization, before the research, three hypotheses were set. Analysis of responses confirmed that digital transformation is an important part of business strategy and that together with innovation is key to achieving a competitive advantage of the organisation. Nevertheless, it has been partially confirmed that innovation always brings a positive outcome.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:011353
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-30 13:34:36