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undergraduate thesis
Using loyalty programs as tools of marketing
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:218873
Raos, Hrvoje
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

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Raos, H. (2021). Using loyalty programs as tools of marketing (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:218873

Raos, Hrvoje. "Using loyalty programs as tools of marketing." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:218873

Raos, Hrvoje. "Using loyalty programs as tools of marketing." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:218873

Raos, H. (2021). 'Using loyalty programs as tools of marketing', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 29 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:218873

Raos H. Using loyalty programs as tools of marketing [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 June 29] Available at: https://urn.nsk.hr/urn:nbn:hr:148:218873

H. Raos, "Using loyalty programs as tools of marketing", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:218873

Metadata
TitleUsing loyalty programs as tools of marketing
AuthorHrvoje Raos
MentorGoran Vlašić (mentor)
MBZ: 265372
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
The aim of this paper is to describe the usage of loyalty programs as marketing tools, being an ever-present instrument of customer relationship management. Modern businesses are getting more complex and managers struggle to implement innovations to attain and preserve customers on the product market field. However, obtaining new customers becomes costlier every day, loyalty programs are shown as a great solution to hold and reward present customers and build relationships with them. Outstanding amongst other approaches to keep clients returning for more is by setting up a viable loyalty or rewards program. Loyal customers are worth aspiring to. They spread positive experiences, reduce withdrawal rates and amplify the purchase frequency. But how to reach that loyalty? In this paper, we investigate if loyalty cards issued by businesses have any influence on customer loyalty.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:218873
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2021-09-30 14:45:48