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završni rad
Using loyalty programs as tools of marketing
Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2021. urn:nbn:hr:148:218873
Raos, Hrvoje
Sveučilište u Zagrebu
Ekonomski fakultet
Katedra za marketing

Institucijski repozitorij: REPEFZG

Citirajte ovaj rad

Raos, H. (2021). Using loyalty programs as tools of marketing (Završni rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:218873

Raos, Hrvoje. "Using loyalty programs as tools of marketing." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:218873

Raos, Hrvoje. "Using loyalty programs as tools of marketing." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:218873

Raos, H. (2021). 'Using loyalty programs as tools of marketing', Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 28.11.2024., https://urn.nsk.hr/urn:nbn:hr:148:218873

Raos H. Using loyalty programs as tools of marketing [Završni rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2021 [pristupljeno 28.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:218873

H. Raos, "Using loyalty programs as tools of marketing", Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:218873

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:148:218873
Podaci o radu
NaslovUsing loyalty programs as tools of marketing
AutorHrvoje Raos
MentorGoran Vlašić (mentor)
MBZ: 265372
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
(Katedra za marketing)
Zagreb
Datum i država obrane2021-09-30, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak
The aim of this paper is to describe the usage of loyalty programs as marketing tools, being an ever-present instrument of customer relationship management. Modern businesses are getting more complex and managers struggle to implement innovations to attain and preserve customers on the product market field. However, obtaining new customers becomes costlier every day, loyalty programs are shown as a great solution to hold and reward present customers and build relationships with them. Outstanding amongst other approaches to keep clients returning for more is by setting up a viable loyalty or rewards program. Loyal customers are worth aspiring to. They spread positive experiences, reduce withdrawal rates and amplify the purchase frequency. But how to reach that loyalty? In this paper, we investigate if loyalty cards issued by businesses have any influence on customer loyalty.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:218873
Studijski programNaziv: Bachelor Degree in Business
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Dijeli pod istim uvjetima 3.0 (CC BY-NC-SA 3.0)
Datum i vrijeme pohrane2021-09-30 14:45:48