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master's thesis
Utjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice namještaja
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:764959
Tipurić, Ivona
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

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Tipurić, I. (2021). Utjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice namještaja (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:764959

Tipurić, Ivona. "Utjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice namještaja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:764959

Tipurić, Ivona. "Utjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice namještaja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:764959

Tipurić, I. (2021). 'Utjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice namještaja', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:764959

Tipurić I. Utjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice namještaja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:764959

I. Tipurić, "Utjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice namještaja", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:764959

Metadata
TitleUtjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice namještaja
Title (english)The influence of the COVID-19 pandemic on consumer behavior on the example of e-furniture store
AuthorIvona Tipurić
MentorBlaženka Knežević (mentor)
MBZ: 246630
Committee memberDario Dunković (predsjednik povjerenstva)
Committee memberHelena Nikolić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U radu se istražuju teorijske pretpostavke i određenja e-trgovine i digitalnih platformi te se prikazuje utjecaj COVID-19 pandemije na ponašanje potrošača na primjeru e-prodavaonice poduzeća IKEA. Istraživanje ponašanja potrošača provedeno je putem anketnog upitnika na primjeru IKEA e-prodavaonice za vrijeme COVID-19 pandemije pokazalo je kako potrošači i dalje preferiraju fizički odlazak u prodavaonicu. Najviše zadovoljstva prilikom online kupovine kupci su pokazali u području sigurnosti i načinom plaćanja što svakako doprinosi ugledu IKEA e-trgovine, no svakako treba poraditi na boljoj i efikasnoj komunikaciji između određenih odjela - kontaktni centar, skladište, administracija web prodavaonice.
Abstract (english)
The paper investigates the theoretical assumptions and definitions of e-commerce and digital platforms and presents the impact of the COVID-19 pandemic on consumer behavior on the example of the IKEA e-shop. A survey of consumer behavior on the example of the IKEA e-shop during the COVID-19 pandemic showed that consumers still prefer to physically go to the store. Customers have shown the greatest satisfaction with online shopping in the area of security and payment methods, which certainly contributes to the reputation of IKEA e-commerce, but we should definitely work on better and more efficient communication between certain departments - call center, warehouse, web shop administration.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:764959
Study programmeTitle: Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-30 15:01:17