prikaz prve stranice dokumenta THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING
Access restricted to students and staff of home institution
master's thesis
THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:334338
Milićević, Rea
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Milićević, R. (2021). THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:334338

Milićević, Rea. "THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:334338

Milićević, Rea. "THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:334338

Milićević, R. (2021). 'THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:334338

Milićević R. THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:334338

R. Milićević, "THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:334338

Metadata
TitleTHE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING
AuthorRea Milićević
MentorSanda Renko (mentor)
MBZ: 246584
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The world has suddenly started to change and adapt due to the coronavirus pandemic that appeared almost two years ago. In the world, and in Croatia as well, online shopping has become increasingly popular, due to the fact that almost all physical stores, restaurants, cafes, etc. except for shops with food and hygiene products were closed for a while due to population protection measures. Given all the bans that were in place, retailers and customers began to develop significant changes, both in business and in purchasing preferences. Retailers, if not earlier, had to invest in multi-channelling in order to survive in the market while customers were exposed to new forms of shopping in the form of online shopping. This paper presents the results of research on the influence of coronavirus on the shift of consumers’ preferences from physical to online mode of conducting shopping and grocery retailing
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:334338
Study programmeTitle: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership
Course: Trade and international business
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-06 20:02:26