prikaz prve stranice dokumenta THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING
Pristup korisnicima matične ustanove
diplomski rad
THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING
Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2021. urn:nbn:hr:148:334338
Milićević, Rea
Sveučilište u Zagrebu
Ekonomski fakultet

Institucijski repozitorij: REPEFZG

Citirajte ovaj rad

Milićević, R. (2021). THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING (Diplomski rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:334338

Milićević, Rea. "THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING." Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:334338

Milićević, Rea. "THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING." Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2021. https://urn.nsk.hr/urn:nbn:hr:148:334338

Milićević, R. (2021). 'THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING', Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 28.07.2024., https://urn.nsk.hr/urn:nbn:hr:148:334338

Milićević R. THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING [Diplomski rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2021 [pristupljeno 28.07.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:334338

R. Milićević, "THE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING", Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:334338

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:148:334338
Podaci o radu
NaslovTHE WAY THE CORONAVIRUS SHIFTED CUSTOMER PREFERENCES OF GROCERY SHOPPING
AutorRea Milićević
MentorSanda Renko (mentor)
MBZ: 246584
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
Zagreb
Datum i država obrane2021-09-29, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
The world has suddenly started to change and adapt due to the coronavirus pandemic that appeared almost two years ago. In the world, and in Croatia as well, online shopping has become increasingly popular, due to the fact that almost all physical stores, restaurants, cafes, etc. except for shops with food and hygiene products were closed for a while due to population protection measures. Given all the bans that were in place, retailers and customers began to develop significant changes, both in business and in purchasing preferences. Retailers, if not earlier, had to invest in multi-channelling in order to survive in the market while customers were exposed to new forms of shopping in the form of online shopping. This paper presents the results of research on the influence of coronavirus on the shift of consumers’ preferences from physical to online mode of conducting shopping and grocery retailing
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:334338
Studijski programNaziv: Master Degree in Business; smjerovi: Marketing na engleskom jeziku, Managerial Informatics, Management, Marketing, Trade and International Business, Leadership
Smjer: Trade and International Business
Vrsta studija: sveučilišni
Stupanj studija: diplomski
Akademski / stručni naziv: magistar/magistra ekonomije (mag.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup korisnicima matične ustanove
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2021-10-06 20:02:26