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undergraduate thesis
Analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:110274
Stjepanović, Ana
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

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Stjepanović, A. (2022). Analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:110274

Stjepanović, Ana. "Analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:110274

Stjepanović, Ana. "Analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:110274

Stjepanović, A. (2022). 'Analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 04 October 2024, https://urn.nsk.hr/urn:nbn:hr:148:110274

Stjepanović A. Analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 October 04] Available at: https://urn.nsk.hr/urn:nbn:hr:148:110274

A. Stjepanović, "Analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:110274

Metadata
TitleAnaliza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja
Title (english)Analysis of digital marketing activities in the furniture retail business
AuthorAna Stjepanović
MentorMirko Palić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2022-06-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad detaljno objašnjava digitalne marketinške aktivnosti, a kako bi se lakše razumjela tematika i teorijski koncept digitalnih marketinških aktivnosti i maloprodaje, u radu će se provesti detaljna analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja u poduzećima Ikea, Jysk i Prima kako bi se kroz njihovo poslovanje detaljno objasnilo i prikazalo efikasno upravljanje digitalnim marketinškim aktivnostima u maloprodaji. Također, u radu su spomenuti posljednji trendovi u maloprodaji namještaja. Kao uvod u digitalne marketinške aktivnosti, detaljno je pojašnjen pojam maloprodaje, te kroz rad dolazimo do konkretnih primjera digitalnog marketinga u stranim i domaćem poduzeću.
Abstract (english)
The paper explains in detail the digital marketing activities, and in order to better understand the topic and theoretical concept of digital marketing activities and retail, the paper will conduct a detailed analysis of digital marketing activities in the furniture retail business in Ikea, Jysk and Prima. explained in detail and presented the effective management of digital marketing activities in retail. Also, the paper mentions the latest trends in furniture retail. As an introduction to digital marketing activities, the concept of retail is explained in detail, and through the work we come to concrete examples of digital marketing in foreign and domestic companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:110274
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Trade Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-28 13:24:37