prikaz prve stranice dokumenta How Companies use Neuromarketing to Build their Customer Base
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undergraduate thesis
How Companies use Neuromarketing to Build their Customer Base
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:084131
Elkhalifa, Sahar
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Elkhalifa, S. (2022). How Companies use Neuromarketing to Build their Customer Base (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:084131

Elkhalifa, Sahar. "How Companies use Neuromarketing to Build their Customer Base." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:084131

Elkhalifa, Sahar. "How Companies use Neuromarketing to Build their Customer Base." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:084131

Elkhalifa, S. (2022). 'How Companies use Neuromarketing to Build their Customer Base', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:084131

Elkhalifa S. How Companies use Neuromarketing to Build their Customer Base [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:148:084131

S. Elkhalifa, "How Companies use Neuromarketing to Build their Customer Base", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:084131

Metadata
TitleHow Companies use Neuromarketing to Build their Customer Base
AuthorSahar Elkhalifa
MentorMario Spremić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
This research paper will discuss the importance of neuromarketing, and how it has helped companies build their customer base. The research paper will first dive into the inception of neuromarketing. Furthermore, it will provide an understanding of what neuromarketing is, and the tools it uses to carry out experiments such as fMRI, PET, EEG, eye tracking gaze and biometrics whilst, discussing their advantages and disadvantages. This research paper will also evaluate the ways in which leading companies successfully implemented neuromarketing techniques and what the implications of those were. Finally, the study will discuss the challenges of neuromarketing including its legal aspects, alongside it's advantages. In this research paper, I will gather information mainly through primary sources consisting of research studies, books, websites, journals, and scientific articles. Based on the findings gathered from this paper we can conclude that neuromarketing is an important play in marketing today.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:084131
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-26 18:35:21