Digital technologies have advanced faster than any innovation in history. The rapid development of digital technologies significantly affects the daily life of people and existing industries, which try to find new ways of implementing these technologies in their business day by day. One of the fast-growing digital technologies today is definitely the technology of augmented reality, which enables the display of digital images and information in a physical environment. The subject of this paper is the technology of augmented reality, which finds its widest application in today's world of accelerated technological development. Augmented reality is a popular tool for connecting the real and digital world, and it has found a particularly large application in the mobile video game industry, which today represents the largest segment of the video game industry. There are more and more mobile games on the market that use augmented reality technologies, and the best example is the revolutionary game Pokemon GO, which, with its arrival, forever changed the video game industry and the world of technology in general. For the purposes of this paper, research was conducted on the familiarity and attitudes of players about augmented reality technologies in mobile video games. The target group were players of mobile video games based on augmented reality, primarily Pokemon GO players. The survey showed that the majority of respondents are quite familiar with the concept of augmented reality and its terminology. 90% of the respondents were in contact with some kind of augmented reality technology, and even 98,5% of the respondents have heard of Pokemon GO, which is undoubtedly the best example of a mobile video game based on augmented reality. 72,3% of respondents claim that they like the experience of playing augmented reality games because augmented reality improves their perception and interaction with the real world. It was shown that Pokemon GO has a positive impact on the physical health of players and the level of socialization among players. 59,2% of respondents believe that augmented reality technologies have the greatest potential in the future in the video game industry.