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undergraduate thesis
Uloga digitalnog marketinga u poslovanju turoperatora
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:742341
Gojković, Maja
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Gojković, M. (2022). Uloga digitalnog marketinga u poslovanju turoperatora (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:742341

Gojković, Maja. "Uloga digitalnog marketinga u poslovanju turoperatora." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:742341

Gojković, Maja. "Uloga digitalnog marketinga u poslovanju turoperatora." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:742341

Gojković, M. (2022). 'Uloga digitalnog marketinga u poslovanju turoperatora', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:742341

Gojković M. Uloga digitalnog marketinga u poslovanju turoperatora [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:148:742341

M. Gojković, "Uloga digitalnog marketinga u poslovanju turoperatora", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:742341

Metadata
TitleUloga digitalnog marketinga u poslovanju turoperatora
Title (english)The role of digital marketing in tour operators' business
AuthorMaja Gojković
MentorIngeborg Matečić (mentor)
Committee memberIngeborg Matečić (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Veliku ulogu u razvoju turizma imaju turoperatori jer imaju moć kreiranja potražnje za određenom turističkom ponudom. Također imaju dobro organizirane distribucijske kanale te ulažu ogromne napore i sredstva u promociju turističke destinacije. Turoperatori štede novac i vrijeme turistima i preuzimaju obvezu ispuniti sva očekivanja turista. Glavni izvor prihoda im je prodaja vlastitih proizvoda ili aranžmani na tržištu. Predmet rada je uloga digitalnog marketinga u turoperatorskom poslovanju u funkciji promocije paket-aranžmana. Glavni cilj ovog rada je objasniti pojam turoperatora, koje vrste turoperatora postoje na turističkom tržištu te prezentaciju njihovog poslovanja na tržištu. Cilj je također objasniti koje vrste digitalnog marketinga turoperator koristi u svakodnevnoj promociji aranžmana te kakvu ulogu ima digitalni marketing u promociji turoperatora na tržištu. U studiji slučaja “TUI“ su navedene njegove glavne karakteristike na tržištu i usluge koje nudi, kao i promet od digitalnih servisa te primjeri promocije putem mobilnih aplikacija.
Abstract (english)
Tour operators' play a major role in the development of tourism because they have the power to create demand for a specific tourist offer. They also have well-organized distribution channels and invest enormous efforts and funds to promote the tourist destination. Tour operators' save tourists money and time and undertake the obligation to fulfill all the expectations of tourists. Their main source of income is the sale of their own products or package holidays on the market. The subject of the paper is the role of digital marketing in the tour operators' business based on promoting package-holidays. The main goal of this work is to explain the concept of tour operator, what types of tour operators exist on the tourist market and the presentation of their business on the market. The goal is also to explain what types of digital marketing the tour operators' uses in the daily promotion of the package holidays and what role digital marketing plays in promoting the tour operator package holidays on the market. In the "TUI" case study, the topic is about main characteristics on the market and the services it offers, as well as traffic from digital services and examples of promotion through mobile applications, are listed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:742341
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Tourism Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-29 10:00:59