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Scientific paper - Original scientific paper
STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY
Ekonomski pregled, 62 (2011), 1-2; 35-47. urn:nbn:hr:213:013158
Anić, Ivan-Damir; Rajh, Edo; Teodorović, Ivan

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Anić, I. D., Rajh, E. & Teodorović, I. (2011). STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY. Ekonomski pregled, 62. (1-2), 35-47. Retrieved from https://urn.nsk.hr/urn:nbn:hr:213:013158

Anić, Ivan Damir, et al. "STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY." Ekonomski pregled, vol. 62, no. 1-2, 2011, pp. 35-47. https://urn.nsk.hr/urn:nbn:hr:213:013158

Anić, Ivan Damir, Edo Rajh and Ivan Teodorović. "STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY." Ekonomski pregled 62, no. 1-2 (2011): 35-47. https://urn.nsk.hr/urn:nbn:hr:213:013158

Anić, I. D., Rajh, E. and Teodorović, I. (2011) 'STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY', Ekonomski pregled, 62(1-2), pp. 35-47. Available at: https://urn.nsk.hr/urn:nbn:hr:213:013158 (Accessed 20 November 2024)

Anić ID, Rajh E, Teodorović I. STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY. Ekonomski pregled [Internet]. 2011 March 01 [cited 2024 November 20];62(1-2):35-47. Available at: https://urn.nsk.hr/urn:nbn:hr:213:013158

I. D. Anić, E. Rajh and I. Teodorović, "STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY", Ekonomski pregled, vol. 62, no. 1-2, pp. 35-47, March 2011. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:013158. [Accessed: 20 November 2024]

Metadata
Title (english)STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY
Title (croatian)UTJECAJ STRATEŠKIH ČIMBENIKA NA USPJEŠNOST POSLOVANJA PODUZEĆA U HRVATSKOJ TEKSTILNOJ I ODJEVNOJ INDUSTRIJI
AuthorIvan-Damir Anić
MBZ: 224214
AuthorEdo Rajh
MBZ: 241781
AuthorIvan Teodorović
MBZ: 49313
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This paper examines the differences and similarities in strategies employed by companies operating in the Croatian textile and clothing industry.n The analysis i based on company survey comprising 80 manufacturers. The data was analyzed using k-mean cluster analysis, one-way analysis of variance (ANOVA) and chi-square test. Research results indicate that textile and clothing manufacturers employ two major strategies: low cost strategy and value-oriented strategy. While low cost strategy implies lower material costs, emphasis on subcontracting and lower level of brand intensity, value-oriented strategy comprises the production of firms’ own products, own brand development and higher level of production costs. The results further indicate that value-oriented strategic approach yields signifi cantly more value added per employee, sales volume per employee, and return on sales (ROS) than low-cost strategy, and thus appears to provide a means by which textile and clothing manufacturers may mitigate the effects of increased price competition and achieve competitive advantage in the marketplace.
Abstract (croatian)
U radu autori analiziraju razlike i sličnosti u strategijama prerađivačkih poduzeća iz hrvatske tekstilne i odjevne industrije. Analiza se zasniva na anketi koja je obuhvatila 80 poduzeća. Podaci su analizirani k-mean klaster analizom, analizom varijance i hi-kvadrat testom. Rezultati upućuju na zaključak da poduzeća iz tekstilne i odjevne industrije u Hrvatskoj primjenjuju dvije glavne strategije: strategiju niskih troškova i strategiju orijentiranu na vrijednost. Strategija niskih troškova podrazumijeva niže materijalne troškove, naglasak na lohn poslove i niži udio vlastitih marki u prihodima. Strategija orijentirana na vrijednost podrazumijeva orijentaciju na proizvodnju vlastitih proizvoda, razvijanju vlastitih marki i više razine materijalnih troškova. Rezultati istraživanja također upućuju i na zaključak da strategija orijentirana na vrijednost rezultira većom razinom dodane vrijednosti po zaposleniku, većim prihodom od prodaje po zaposleniku i većom profitabilnošću prodaje (ROS). Proizvođači se mogu koristiti ovom strategijom kao odgovorom na povećanu cijenovnu konkurenciju i kao sredstvom postizanja konkurentske prednosti na tržištu.
Keywords (english)
Keywords (croatian)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski pregled
Numberingvol. 62, no. 1-2, pp. 35-47
p-ISSN0424-7558
e-ISSN1848-9494
URN:NBNurn:nbn:hr:213:013158
Publication2011-03-01
Document URLhttp://hrcak.srce.hr/64984
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-07 09:43:28