prikaz prve stranice dokumenta Aplikacija za automatizaciju CRM kampanja
No public access
master's thesis
Aplikacija za automatizaciju CRM kampanja
Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing, 2017. urn:nbn:hr:168:636311
Špendić, Marija
University of Zagreb
Faculty of Electrical Engineering and Computing

Institutional repository: FER Repository

Cite this document

Špendić, M. (2017). Aplikacija za automatizaciju CRM kampanja (Master's thesis). Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing. Retrieved from https://urn.nsk.hr/urn:nbn:hr:168:636311

Špendić, Marija. "Aplikacija za automatizaciju CRM kampanja." Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2017. https://urn.nsk.hr/urn:nbn:hr:168:636311

Špendić, Marija. "Aplikacija za automatizaciju CRM kampanja." Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2017. https://urn.nsk.hr/urn:nbn:hr:168:636311

Špendić, M. (2017). 'Aplikacija za automatizaciju CRM kampanja', Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, accessed 22 July 2024, https://urn.nsk.hr/urn:nbn:hr:168:636311

Špendić M. Aplikacija za automatizaciju CRM kampanja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing; 2017 [cited 2024 July 22] Available at: https://urn.nsk.hr/urn:nbn:hr:168:636311

M. Špendić, "Aplikacija za automatizaciju CRM kampanja", Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:168:636311

Metadata
TitleAplikacija za automatizaciju CRM kampanja
Title (english)Application for automation of CRM campaigns
AuthorMarija Špendić
MentorKrešimir Fertalj (mentor)
Committee memberKrešimir Fertalj (predsjednik povjerenstva)
Committee memberNikica Hlupić (član povjerenstva)
Committee memberBoris Milašinović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Electrical Engineering and Computing
Zagreb
Defense date and country2017-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Abstract
Ovaj rad obuhvaća teorijsku podlogu o CRM-u te jednom njegovom modulu, CRM kampanjama. CRM je poslovna strategija tvrtke, osmišljena da bi se smanjili troškovi i povećala profitabilnost organizacije i zadovoljstvo klijenta. Njegov modul CRM kampanje služi kako bi se ponudom opcija zadržali stari klijenti i privukli novi, te kako bi se promovirala nova opcija koju organizacija nudi. Razvijeno rješenje obuhvaća proces nastanka kampanje koje se sastoji od početnog kreiranja kampanje, dodavanja kanala komunikacije te vremenskog izvođenja svakog od kanala, pokretanja kampanje do njenog završetka. Po završetku kampanje, a i tijekom njenog izvođenja, moguće je pratiti kretanje klijenata kroz kampanju te njihovu statistiku.
Abstract (english)
This paper work covers the theoretical background of CRM and its one module, CRM campaigns. CRM is a company's business strategy, designed to reduce costs and maximize organizational profitability and customer satisfaction. Its CRM campaign module serves to maintain the old customers and attract new ones by offering its options and to promote new options that the organization offers. The developed solution includes the process of creating campaigns that consists of starting the campaign itself, adding the communication channels with timing and launching the campaign to its end. After the campaign is completed, and during its performance, it is possible to keep track of customer movements across the campaign and their statistics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:168:636311
Study programmeTitle: Computing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka računarstva (magistar/magistra inženjer/inženjerka računarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Public note
Created on2019-03-14 01:23:24