prikaz prve stranice dokumenta Analiza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League
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master's thesis
Analiza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League
Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing, 2016. urn:nbn:hr:168:786080
Drezga, Luka
University of Zagreb
Faculty of Electrical Engineering and Computing

Institutional repository: FER Repository

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Drezga, L. (2016). Analiza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League (Master's thesis). Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing. Retrieved from https://urn.nsk.hr/urn:nbn:hr:168:786080

Drezga, Luka. "Analiza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League." Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2016. https://urn.nsk.hr/urn:nbn:hr:168:786080

Drezga, Luka. "Analiza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League." Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2016. https://urn.nsk.hr/urn:nbn:hr:168:786080

Drezga, L. (2016). 'Analiza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League', Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, accessed 14 March 2025, https://urn.nsk.hr/urn:nbn:hr:168:786080

Drezga L. Analiza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League [Master's thesis]. Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing; 2016 [cited 2025 March 14] Available at: https://urn.nsk.hr/urn:nbn:hr:168:786080

L. Drezga, "Analiza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League", Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:168:786080

Metadata
TitleAnaliza marketinga zasnovanog na društvenim mrežama u sportskoj industriji: studijski slučaj lige Premier League
Title (english)Analysis of social media marketing in sports industry: the case of Premier League
AuthorLuka Drezga
MentorVedran Podobnik (mentor)
Committee memberVedran Podobnik (predsjednik povjerenstva)
Committee memberIgnac Lovrek (član povjerenstva)
Committee memberMarina Bagić Babac (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Electrical Engineering and Computing
Zagreb
Defense date and country2016-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Electrical Engineering
Abstract
Ovaj se diplomski rad koncentrira na marketing zasnovan na društvenim mrežama, marketing na tražilicama i njihove prakse koje koriste top 5 brendova u Engleskoj Premier Ligi. Nakon generalnog pregleda marketinga i uvoda u marketing zasnovan na društvenim mrežama, marketing na tražilicama i sportsku industriju, model Engleske Premier Lige je sastavljen za svaku od promatranih sezona. Radni okvir za kvantitativnu i kvalitativnu analizu marketinga zasnovanog na društvenim mrežama i marketinga na tražilicama je dizajniran i implementiran. Ključni identifikatori performansi su potom definirani te je statistička, korelacijska i regresijska analiza provedena s ciljem da se istraže ključni identifikatori performance, njihove sličnosti i različitosti te što utječe na njih. Rezultati su pokazali da postoji značajna razlika između istih ključnih identifikatora performansi za različite brendove, da postoji jaka korelacija između tih identifikatora performansi unutar brendova te su doneseni zaključci koji događaji utječu na koji od identifikatora unutar brenda i koji događaji generalno utječu na pojedine identifikatore.
Abstract (english)
The thesis concentrates on social media marketing, search marketing and their practices used by the top 5 brands in the English Premier League. After an overview of marketing in general and introduction to social media marketing, search marketing and sports industry, English Premier League model was constructed for each of the observed seasons. Analysis framework was designed and implemented for qualitative and quantitative analysis of social media and search marketing in sports industry. Key performance indicators were defined and statistical, correlation and regression analysis was conducted to explore key performance indicators, similarities and differences among them and find out what influences them. Finding have shown that there is significant difference among same key performance indicators for different brands, strong correlation exists among key performance indicators observed in brands, conclusions have been made which features influence which brands key performance indicators, and which features influence individual key performance indicators in general.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:168:786080
Study programmeTitle: Information and Communication Technology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka informacijske i komunikacijske tehnologije (magistar/magistra inženjer/inženjerka informacijske i komunikacijske tehnologije)
Type of resourceText
File originBorn digital
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Created on2018-02-06 08:34:27