Due to globalization, numerous companies are crossing borders and expanding to foreign countries. This includes running campaigns in foreign languages. However, many marketers don’t understand the importance of hiring a competent translator. The language of advertising is specific and is often closely linked to its culture. The slogans often include wordplays, rhyme, metaphors, etc. This is why they are so challenging to translate, because they cannot be translated literally. The translators need to transcreate. Transcreation is the practice of creating a new solution in the target language (and culture) that will have the same effect as the original. Direct translation cannot be done when translating slogans, and competent translators are aware of that. To support this claim, a study has been conducted. A group of 10 translators with different levels of education was given slogans in the English language to translate them into Croatian. Afterwards, the slogans were given to 30 people who represented consumers. The consumers needed to rank the slogans according to how much they liked them. Experienced translators with formal education in the English language and translation were those that transcreated, while less experienced and educated translators were more prone to staying faithful to the original. However, the group of consumers preferred the transcreated slogans. This supports the claim that transcreation plays a significant role in translating marketing slogans, and that hiring an experienced and educated translator is crucial for successful campaigns in foreign countries.