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undergraduate thesis
TVORBA RIJEČI U REKLAMAMA
Split: University of Split, Faculty of Humanities and Social Sciences, University of Split, 2023. urn:nbn:hr:172:598133
Ercegovac, Ivona
University of Split
Faculty of Humanities and Social Sciences
Department of Croatian Language and Literature

Institutional repository: Repository of Faculty of humanities and social sciences

Cite this document

Ercegovac, I. (2023). TVORBA RIJEČI U REKLAMAMA (Undergraduate thesis). Split: University of Split, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:598133

Ercegovac, Ivona. "TVORBA RIJEČI U REKLAMAMA." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:172:598133

Ercegovac, Ivona. "TVORBA RIJEČI U REKLAMAMA." Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:172:598133

Ercegovac, I. (2023). 'TVORBA RIJEČI U REKLAMAMA', Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:172:598133

Ercegovac I. TVORBA RIJEČI U REKLAMAMA [Undergraduate thesis]. Split: University of Split, Faculty of Humanities and Social Sciences; 2023 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:172:598133

I. Ercegovac, "TVORBA RIJEČI U REKLAMAMA", Undergraduate thesis, University of Split, Faculty of Humanities and Social Sciences, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:172:598133

Metadata
TitleTVORBA RIJEČI U REKLAMAMA
AuthorIvona Ercegovac
MentorTanja Brešan Ančić (mentor)
GranterUniversity of Split
Faculty of Humanities and Social Sciences
(Department of Croatian Language and Literature)
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
Ovim je završnim radom prikazana tvorba riječi te je definiran njezin odnos s drugim jezikoslovnim disciplinama. Osim toga, definiran je reklamni diskurs, kao specifičan medij, podložan promjeni, ali i aktualizaciji slabije prisutnih tvorbenih načina. Osim toga, dan je pregled tvorbenih načina uočenih u reklamnom diskursu. Nakon analize rezultata, moguće je zaključiti kako je stapanje, najučestaliji oblik tvorbe zbog toga što je sve moguće sažeti u jednoj riječi, koja je pritom iznimno autentična.
Abstract (english)
With this final thesis word formation is showed and defined by its relations with other linguistic branches. Besides that, the advertising discourse is expounded, as a specific medium, as change dependent, but also as the actualization of less present formation methods. Furthermore, the overview of word formation methods noticed in the advertising is given. After the analysis of the results, it is possible to conclude, that blending is the most common method of word formation, because it is possible to say everything in one word, which is extremely authentic at the same time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:172:598133
Study programmeTitle: Croatian Language and Literature
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ca (baccalaureus/baccalaurea) hrvatskog jezika i književnosti (sveučilišni/a prvostupnik/ca (baccalaureus/baccalaurea) hrvatskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-19 08:03:41