prikaz prve stranice dokumenta From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement
  Download
PDF 624.49 KB
master's thesis
From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2024. urn:nbn:hr:131:006244
Martinjak, Mateja
University of Zagreb
Faculty of Humanities and Social Sciences
Department of English language and literature

Institutional repository: ODRAZ

Cite this document

Martinjak, M. (2024). From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:006244

Martinjak, Mateja. "From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:131:006244

Martinjak, Mateja. "From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:131:006244

Martinjak, M. (2024). 'From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 27 September 2024, https://urn.nsk.hr/urn:nbn:hr:131:006244

Martinjak M. From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2024 [cited 2024 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:131:006244

M. Martinjak, "From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:131:006244

Metadata
TitleFrom Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement
AuthorMateja Martinjak
MentorIrena Zovko Dinković (mentor)
Committee memberJanja Čulig Suknaić (predsjednik povjerenstva)
Committee memberIvana Bašić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of English language and literature)
Zagreb
Defense date and country2024-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
This thesis investigates the linguistic strategies used in the naming and description of personal care and hygiene products, such as shower gels, deodorants, and body lotions, targeted at different genders. Through a detailed analysis of product names and descriptions, this thesis aims to uncover how language in advertising constructs and reinforces gender identities and stereotypes. Utilizing frameworks from sociolinguistics and discourse analysis, the research explores the ways in which gendered language in product advertising reflects societal norms and influences consumer perceptions. By examining a diverse corpus of product advertisements, the thesis identifies patterns in descriptive terminology and rhetorical devices that differentiate products marketed to men and women. The findings emphasize the ways in which language reinforces conventional gender roles and the subtle but important ways in which advertising influences consumer behaviour and society norms.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:131:006244
Study programmeTitle: English Language and Literature (double major); specializations in: Linguistics, Literature and Culture, Translation, TEFL
Course: Linguistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-17 18:16:55