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diplomski rad
From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement
Zagreb: Sveučilište u Zagrebu, Filozofski fakultet, 2024. urn:nbn:hr:131:006244
Martinjak, Mateja
Sveučilište u Zagrebu
Filozofski fakultet
Odsjek za anglistiku

Institucijski repozitorij: ODRAZ

Citirajte ovaj rad

Martinjak, M. (2024). From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement (Diplomski rad). Zagreb: Sveučilište u Zagrebu, Filozofski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:131:006244

Martinjak, Mateja. "From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement." Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, 2024. https://urn.nsk.hr/urn:nbn:hr:131:006244

Martinjak, Mateja. "From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement." Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, 2024. https://urn.nsk.hr/urn:nbn:hr:131:006244

Martinjak, M. (2024). 'From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement', Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, citirano: 27.09.2024., https://urn.nsk.hr/urn:nbn:hr:131:006244

Martinjak M. From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement [Diplomski rad]. Zagreb: Sveučilište u Zagrebu, Filozofski fakultet; 2024 [pristupljeno 27.09.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:131:006244

M. Martinjak, "From Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement", Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, Zagreb, 2024. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:131:006244

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:131:006244
Podaci o radu
NaslovFrom Packaging to Perception: A Comparative Study of Linguistic Cues in Female and Male Personal Care Product Advertisement
AutorMateja Martinjak
MentorIrena Zovko Dinković (mentor)
Član povjerenstvaJanja Čulig Suknaić (predsjednik povjerenstva)
Član povjerenstvaIvana Bašić (član povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Filozofski fakultet
(Odsjek za anglistiku)
Zagreb
Datum i država obrane2024-09-12, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		HUMANISTIČKE ZNANOSTI
Filologija
Anglistika
Sažetak
This thesis investigates the linguistic strategies used in the naming and description of personal care and hygiene products, such as shower gels, deodorants, and body lotions, targeted at different genders. Through a detailed analysis of product names and descriptions, this thesis aims to uncover how language in advertising constructs and reinforces gender identities and stereotypes. Utilizing frameworks from sociolinguistics and discourse analysis, the research explores the ways in which gendered language in product advertising reflects societal norms and influences consumer perceptions. By examining a diverse corpus of product advertisements, the thesis identifies patterns in descriptive terminology and rhetorical devices that differentiate products marketed to men and women. The findings emphasize the ways in which language reinforces conventional gender roles and the subtle but important ways in which advertising influences consumer behaviour and society norms.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:131:006244
Studijski programNaziv: Anglistika (dvopredmetni); smjerovi: lingvistički, književno-kulturološki, prevoditeljski, nastavnički
Smjer: lingvistički
Vrsta studija: sveučilišni
Stupanj studija: diplomski
Akademski / stručni naziv: magistar/magistra engleskog jezika i književnosti (mag. philol. ang.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-09-17 18:16:55