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undergraduate thesis
YouTube kao digitalna banka sadržaja
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2023. urn:nbn:hr:131:191435
Sirković, Damir
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

Cite this document

Sirković, D. (2023). YouTube kao digitalna banka sadržaja (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:191435

Sirković, Damir. "YouTube kao digitalna banka sadržaja." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:131:191435

Sirković, Damir. "YouTube kao digitalna banka sadržaja." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:131:191435

Sirković, D. (2023). 'YouTube kao digitalna banka sadržaja', Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:131:191435

Sirković D. YouTube kao digitalna banka sadržaja [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2023 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:131:191435

D. Sirković, "YouTube kao digitalna banka sadržaja", Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:131:191435

Metadata
TitleYouTube kao digitalna banka sadržaja
Title (english)YouTube as a digital bank of content
AuthorDamir Sirković
MentorRadovan Vrana (mentor)
Committee memberRadovan Vrana (član povjerenstva)
Committee memberAna Barbarić (predsjednik povjerenstva)
Committee memberIvan Dunđer (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2023-02-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U ovom radu bit će pojašnjen rad YouTubeovog algoritma za distribuciju i promociju sadržaja te način na koji se korisniku prikazuje i predlaže određeni sadržaj. Algoritam za distribuciju integralan je dio YouTubea koji mu omogućuje da funkcionira kao digitalna banka sadržaja, te da taj sadržaj automatizacijom proslijeđuje korisnicima. U uvodnom dijelu razmatraju se povijest YouTubea, nastanak algoritma te princip njegova rada. Središnji dio rada bazira se na obradi sadržaja putem početne stranice te funkcioniranje algoritma za filtriranje i predlaganje sadržaja registriranome korisniku, kao i onome koji nije registriran, budući da su znatne razlike između te dvije vrste podjele sadržaja. Rad istražuje kako pretplate na kanale utječu na prikaz sadržaja i kako funkcioniraju plaćeni oglasi. Pozornost se također pridaje problemima koji nastaju u podjeli sadržaja, kako za korisnike tako i za autore te za samu platformu, kao i način na koji razne vrste nepoželjnog sadržaja mogu zaobići algoritam te doći na početnu stranicu svih korisnika.
Abstract (english)
This paper deals with the process of the YouTube algorithm for content distribution and promotion as well as the way a user is shown and suggested certain content. The distribution algorithm is an integral part of YouTube which allows it to function as a digital bank of content, as well as distribute said content to its many users. The history of YouTube will be examined, the creation of the algorithm and its principle of work. The main part of the paper is based on processing content using the home page and the function of the algorithm to filter and suggest content to a user who is registered as well as a user who is not, considering there are vast differences between the ways content is disseminated. The paper explains how channel subscriptions influence the shown content and how paid advertisement works. Attention is also given to issues which arise in content division, affecting both users and creators, as well as the platform itself and the way certain kinds of unwanted content can bypass the algorithm and appear on the home page of all users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:191435
Study programmeTitle: Information Sciences
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-02-20 16:49:24