This paper deals with the process of the YouTube algorithm for content distribution and promotion as well as the way a user is shown and suggested certain content. The distribution algorithm is an integral part of YouTube which allows it to function as a digital bank of content, as well as distribute said content to its many users. The history of YouTube will be examined, the creation of the algorithm and its principle of work. The main part of the paper is based on processing content using the home page and the function of the algorithm to filter and suggest content to a user who is registered as well as a user who is not, considering there are vast differences between the ways content is disseminated. The paper explains how channel subscriptions influence the shown content and how paid advertisement works. Attention is also given to issues which arise in content division, affecting both users and creators, as well as the platform itself and the way certain kinds of unwanted content can bypass the algorithm and appear on the home page of all users.