prikaz prve stranice dokumenta Multimodal Critical Discourse Analysis of English-Teaching YouTube Videos
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master's thesis
Multimodal Critical Discourse Analysis of English-Teaching YouTube Videos
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2022. urn:nbn:hr:131:304698
Krobot, Ana Marija
University of Zagreb
Faculty of Humanities and Social Sciences
Department of English language and literature

Institutional repository: ODRAZ

Cite this document

Krobot, A. M. (2022). Multimodal Critical Discourse Analysis of English-Teaching YouTube Videos (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:304698

Krobot, Ana Marija. "Multimodal Critical Discourse Analysis of English-Teaching YouTube Videos." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:131:304698

Krobot, Ana Marija. "Multimodal Critical Discourse Analysis of English-Teaching YouTube Videos." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:131:304698

Krobot, A. M. (2022). 'Multimodal Critical Discourse Analysis of English-Teaching YouTube Videos', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 29 July 2024, https://urn.nsk.hr/urn:nbn:hr:131:304698

Krobot AM. Multimodal Critical Discourse Analysis of English-Teaching YouTube Videos [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2022 [cited 2024 July 29] Available at: https://urn.nsk.hr/urn:nbn:hr:131:304698

A. M. Krobot, "Multimodal Critical Discourse Analysis of English-Teaching YouTube Videos", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:131:304698

Metadata
TitleMultimodal Critical Discourse Analysis of English-Teaching YouTube Videos
AuthorAna Marija Krobot
MentorAnđel Starčević (mentor)
Committee memberMarina Grubišić (predsjednik povjerenstva)
Committee memberJanja Čulig (član povjerenstva)
Committee memberAnđel Starčević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of English language and literature)
Zagreb
Defense date and country2022-10-05, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
The paper is a multimodal critical discourse analysis of English-teaching YouTube videos. It closely analyzes four selected videos from the Eat Sleep Dream English channel. The multimodal approach in this paper analyzes primarily language and visual communication, which is why the results for each video consist of two parts. The first part is focused on the speaker’s linguistic choices such as the use of pronouns, modality, and imperatives. It also reveals linguistic ideologies implicit in the discourse such as heteroglossia, iconization, and the standard language ideology. In addition, the analysis shows that some of these ideas are contradictory. The second part is focused on the use of visual communication, which includes the choice of background, clothes, lighting, colors, etc. The paper shows how the speaker uses elements of the two modes of communication in order to shape the viewer’s perception. It also shows how the individual choices of words or visual elements contribute to modifying the overall meaning.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:131:304698
Study programmeTitle: English Language and Literature (double major); specializations in: Linguistics, Literature and Culture, Translation
Course: Linguistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-02-26 23:28:20