The research aims to establish what role the use of the social network Instagram has on the construction of the image of the female body. Beauty standards are a sociologically relevant topic that stretches throughout history, and they are important because they represent an unrealistic image that society imposes (especially on women). Throughout history, standards of beauty have changed, and women have been expected to conform to these standards since they are considered "desirable". The construction of these standards was often inspired by advertisements or films, and today social networks are responsible for a large part of the new (today's) standards of beauty. This paper will explain the concept of beauty standards that change throughout all periods under the influence of various factors in society. With the advent of social networks, new social phenomena are occurring, among which is the influence on the perception of beauty and one's own body. The aim of this work was to show how exactly these social networks influence the construction of the image of the female body, and the new standards of beauty that have been imposed. Numerous studies are showing a growing connection between the use of social networks and dissatisfaction with one's own body among the female population. The paper shows how social networks and representations of the female body in the media have an impact on women and the process of objectification, that is, self-objectification in themselves. The role of social media in society is complex and consists of several meanings, but it is primarily important to understand what social media actually is. That is why, in addition to explaining concepts such as body and beauty, the paper will explain the concept of social media, and through the perspective of beauty standards and the chapter on the body, the influence of social networks on the female population will be shown. The main goal of this paper is to show how social networks affect the image of women about their bodies, and to explain the current standards of beauty through the concept of social networks. Finally, it is important to know that the gradual introduction of activist movements in support of the acceptance of diversity contributes to the acceptance of all people in society, regardless of how they look.