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master's thesis
Ocjena marketinške strategije korištenjem životnog vijeka kupaca
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2015. urn:nbn:hr:211:002989
Štefan, Sara
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

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Štefan, S. (2015). Ocjena marketinške strategije korištenjem životnog vijeka kupaca (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:002989

Štefan, Sara. "Ocjena marketinške strategije korištenjem životnog vijeka kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:002989

Štefan, Sara. "Ocjena marketinške strategije korištenjem životnog vijeka kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:002989

Štefan, S. (2015). 'Ocjena marketinške strategije korištenjem životnog vijeka kupaca', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:002989

Štefan S. Ocjena marketinške strategije korištenjem životnog vijeka kupaca [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:002989

S. Štefan, "Ocjena marketinške strategije korištenjem životnog vijeka kupaca", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:002989

Metadata
TitleOcjena marketinške strategije korištenjem životnog vijeka kupaca
Title (english)Evaluating marketing strategy using lifetime value of the customer
AuthorSara Štefan
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2015-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovim radom se želi istaknuti važnost prikupljanja i čuvanja podataka o kupcima, s ciljem što efikasnije i efektivnije usluge prema klijentu. korištenjem informacijske tehnologije identificiraju se najbolji kupci, sa ciljem da se oni i sačuvaju. u radu su prikazani rezultati istraživanja poduzeća koja su ispunila anketu. svrha i cilj upitnika je bio upotpuniti spoznaje primjene marketinške strategije u gospodarstvu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:002989
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
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Created on2017-01-26 09:18:12