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master's thesis
Uloga i primjena analitičkog CRM-a u hrvatskim tvrtkama
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2011. urn:nbn:hr:211:614596
Brlenić, Zvonimir
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Brlenić, Z. (2011). Uloga i primjena analitičkog CRM-a u hrvatskim tvrtkama (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:614596

Brlenić, Zvonimir. "Uloga i primjena analitičkog CRM-a u hrvatskim tvrtkama." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2011. https://urn.nsk.hr/urn:nbn:hr:211:614596

Brlenić, Zvonimir. "Uloga i primjena analitičkog CRM-a u hrvatskim tvrtkama." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2011. https://urn.nsk.hr/urn:nbn:hr:211:614596

Brlenić, Z. (2011). 'Uloga i primjena analitičkog CRM-a u hrvatskim tvrtkama', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:614596

Brlenić Z. Uloga i primjena analitičkog CRM-a u hrvatskim tvrtkama [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2011 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:211:614596

Z. Brlenić, "Uloga i primjena analitičkog CRM-a u hrvatskim tvrtkama", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:211:614596

Metadata
TitleUloga i primjena analitičkog CRM-a u hrvatskim tvrtkama
Title (english)The role and implementation of analytical CRM in Croatian companies
AuthorZvonimir Brlenić
MentorSandro Gerić (mentor)
MBZ: 262613
Committee memberKornelije Rabuzin
MBZ: 246472
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2011-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad obrađuje načine primjene i ulogu koju analitički CRM ima u hrvatskim tvrtkama. U sklopu izrade rada biti će potrebno provesti istraživanje razine primjene analitičkog CRM-a te njegovih funkcionalnosti koje hrvatske tvrtke najčešće koriste.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:614596
Study programmeTitle: Database and Knowledge Base Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 09:47:35