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master's thesis
Utjecaj marke na lojalnost kupaca
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2012. urn:nbn:hr:211:741204
Japek Korpar, Spomenka
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Japek Korpar, S. (2012). Utjecaj marke na lojalnost kupaca (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:741204

Japek Korpar, Spomenka. "Utjecaj marke na lojalnost kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:741204

Japek Korpar, Spomenka. "Utjecaj marke na lojalnost kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:741204

Japek Korpar, S. (2012). 'Utjecaj marke na lojalnost kupaca', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:741204

Japek Korpar S. Utjecaj marke na lojalnost kupaca [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2012 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:211:741204

S. Japek Korpar, "Utjecaj marke na lojalnost kupaca", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:211:741204

Metadata
TitleUtjecaj marke na lojalnost kupaca
Title (english)The impact of brand image on customer loyalty
AuthorSpomenka Japek Korpar
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2012-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U diplomskom radu na temu Utjecaj marke na lojalnost kupaca detaljnije je objašnjena važnost marke i uloga koju marka ima za klijente. Prilikom pisanja naglasak se stavlja na važnosti identiteta marke i elementima samog identiteta. Uz navođenje osnovnih etape procesa upravljanja markom, pažnja je usredotočena na pojašnjenje čimbenika koji utječu na tržišnu vrijednost marke. Na kraju uz navedeni primjer marke Coca-Cola provedeno je istraživanje na grupi ispitanika koji navode svoje stavove vezane uz lojalnost prma brandu Coca-Cola.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:741204
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 12:02:45