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undergraduate thesis
Geodemografska segmentacija tržišta
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2011. urn:nbn:hr:211:993714
Živčec, Mateja
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Živčec, M. (2011). Geodemografska segmentacija tržišta (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:993714

Živčec, Mateja. "Geodemografska segmentacija tržišta." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2011. https://urn.nsk.hr/urn:nbn:hr:211:993714

Živčec, Mateja. "Geodemografska segmentacija tržišta." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2011. https://urn.nsk.hr/urn:nbn:hr:211:993714

Živčec, M. (2011). 'Geodemografska segmentacija tržišta', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:993714

Živčec M. Geodemografska segmentacija tržišta [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2011 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:211:993714

M. Živčec, "Geodemografska segmentacija tržišta", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:211:993714

Metadata
TitleGeodemografska segmentacija tržišta
Title (english)Geodemographic market segmentation
AuthorMateja Živčec
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2011-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovom radu opisani su pojmovi tržišta i segmentacije tržišta. Objašnjeno je zašto je segmentacija potrebna kod odabira ciljnog segmenta. Glavna tema ovog rada je geodemografska segmentacija tržišta. Opisano je što je i zašto se koristi geodemografska segmentacija. Navedeni su primjeri korištenja geodemografske segmentacije u inozemstvu i u Republici Hrvatskoj.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:993714
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 13:26:54