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master's thesis
Izgradnja lojalnosti kupaca
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2013. urn:nbn:hr:211:597791
Ivačić, Darina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Ivačić, D. (2013). Izgradnja lojalnosti kupaca (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:597791

Ivačić, Darina. "Izgradnja lojalnosti kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:597791

Ivačić, Darina. "Izgradnja lojalnosti kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:597791

Ivačić, D. (2013). 'Izgradnja lojalnosti kupaca', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:597791

Ivačić D. Izgradnja lojalnosti kupaca [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:211:597791

D. Ivačić, "Izgradnja lojalnosti kupaca", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:597791

Metadata
TitleIzgradnja lojalnosti kupaca
Title (english)Building a customer loyalty
AuthorDarina Ivačić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2013-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Glavni cilj i svrha ovog rada je opis značaja lojalnosti kao marketinške strategije te kako se uz pomoć programa lojalnosti stvara tržišna vrijednost i potiče kupce da ostanu vjerni određenom proizvodu i organizaciju. Na temelju istraživanja prikazati kako programi lojalnosti utječu na zadovoljstvo kupaca, te koje kartice lojalnosti kupci najčešće preferiraju i kojima su vjerni. Identifikacija čimbenika utjecaja na zadovoljstvo kupaca. Izgradnja programa lojalnosti kupaca. Primjeri organizacije programa lojalnosti.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:597791
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 13:34:25