prikaz prve stranice dokumenta Utjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca
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master's thesis
Utjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2015. urn:nbn:hr:211:301285
Majcen, Ena
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Majcen, E. (2015). Utjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:301285

Majcen, Ena. "Utjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:301285

Majcen, Ena. "Utjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:301285

Majcen, E. (2015). 'Utjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 06 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:301285

Majcen E. Utjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2025 January 06] Available at: https://urn.nsk.hr/urn:nbn:hr:211:301285

E. Majcen, "Utjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:301285

Metadata
TitleUtjecaj programa lojalnosti na zadovoljstvo i lojalnost kupaca
Title (english)The impact of loyalty programs on customer satisfaction and loyalty
AuthorEna Majcen
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2015-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Diplomski rad govori o lojalnosti kupaca, o korištenju kartica lojalnosti, u kojoj su mjeri zadovoljni ponuđenim programima te kako se ti programi mogu poboljšati prilagođavajući ih željama i potrebama kupaca.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:301285
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-02-03 13:51:40