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master's thesis
Iskorištavanje marketinga društvenih mreža u malim poduzećima
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2017. urn:nbn:hr:211:064332
Majstorović, Ana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Majstorović, A. (2017). Iskorištavanje marketinga društvenih mreža u malim poduzećima (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:064332

Majstorović, Ana. "Iskorištavanje marketinga društvenih mreža u malim poduzećima." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:064332

Majstorović, Ana. "Iskorištavanje marketinga društvenih mreža u malim poduzećima." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:064332

Majstorović, A. (2017). 'Iskorištavanje marketinga društvenih mreža u malim poduzećima', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:064332

Majstorović A. Iskorištavanje marketinga društvenih mreža u malim poduzećima [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:064332

A. Majstorović, "Iskorištavanje marketinga društvenih mreža u malim poduzećima", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:064332

Metadata
TitleIskorištavanje marketinga društvenih mreža u malim poduzećima
Title (english)Usage of social network marketing in small-sized enterprises
AuthorAna Majstorović
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad opisuje koliko i u koje svrhe mala poduzeća koriste društvene mreže u cilju unaprjeđenja poslovanja. Način komunikacije s klijentima u suvremenim uvjetima se mijenja. Poduzetnici se sve više okreću promociji putem društvenih mreža, kako bi mogli pratiti svoje potrošače na mjestima gdje se oni nalaze, a sve s ciljem povećanja koristi za kompaniju.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:064332
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 10:57:26