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undergraduate thesis
Konzumerizam kao oblik društveno odgovornog marketinga
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2019. urn:nbn:hr:211:159973
Aristan, Mateja
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Aristan, M. (2019). Konzumerizam kao oblik društveno odgovornog marketinga (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:159973

Aristan, Mateja. "Konzumerizam kao oblik društveno odgovornog marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:159973

Aristan, Mateja. "Konzumerizam kao oblik društveno odgovornog marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:159973

Aristan, M. (2019). 'Konzumerizam kao oblik društveno odgovornog marketinga', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:159973

Aristan M. Konzumerizam kao oblik društveno odgovornog marketinga [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:159973

M. Aristan, "Konzumerizam kao oblik društveno odgovornog marketinga", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:159973

Metadata
TitleKonzumerizam kao oblik društveno odgovornog marketinga
Title (english)Consumerism as a form of socially responsible marketing
AuthorMateja Aristan
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Društveno odgovoran marketing je koncept poslovanja u kojemu poduzeća u svoje poslovanje integriraju brigu o društvu i okolišu. Neki od oblika društveno odgovornog marketinga su zeleni marketing, etički marketing, marketing opće dobrobiti, neprofitni marketing te konzumerizam. Kako bi se zaštitila prava potrošača javlja se pokret konzumerizma koji se brine za informiranost potrošača o proizvodima i sigurnosti proizvoda. Konzumerizam je društveni pokret koji nastoji povećati prava i snagu kupaca u odnosu na prodavače.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:159973
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2020-04-27 08:18:53